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Hotels of the FutureUnwired for Guest Convenience
Aristotelis Georgiou, Territory Account Manager
Greece, Cyprus & Malta
April the 1st, 2016
Cisco Confidential 2© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Agenda
Hospitality Trends
Hospitality Challenges and Goals
Hospitality Technology Overview
Cisco Confidential 3© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Agenda
Hospitality Trends
Hospitality Challenges and Goals
Hospitality Technology Overview
Cisco Confidential 4© 2014-2015 Cisco and/or its affiliates. All rights reserved.
Customer Experience is worth$1.5 Billion to Hospitality Industry
Rising
Hospitality
Expectationsin
Source: *Amadeus, Source: Global Travel Industry News, 360 degree survey, January 2012. (Nothing is free)
Travelers Lists Wi-Fi astheir top amenity and expect a “home away from home” experience when traveling
Most guests are accessing network for streaming video or using data intensive applications
Guests are increasinglyusing social media to voice complaints or provide general feedback
Young generation travellers are becoming more experience loyal and less brand loyal
Cisco Confidential 5© 2014-2015 Cisco and/or its affiliates. All rights reserved.
0
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2013 2014 2015 2016 2017 2018
Exab
yte
s p
er
Mo
nth
Mobile File Sharing (2.9%)
Mobile M2M (5.7%)
Mobile Audio (10.6%)
Mobile Web/Data (11.7%)
Mobile Video (69.1%)
Global Mobile Data Traffic Growth – Apps/Cloud
61% CAGR 2013–2018
Figures (n) refer to 2018 traffic share
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018
Video is 56% of total mobile data traffic today and will exceed 69 Percent by 2018
Cloud Will Account for 90% ofMobile Data Traffic by 2018
Starting in 2016, Fixed/Wi-Fi Traffic Surpasses Fixed/Wired Traffic
By 2018, IPv6 Traffic Projected to be 42% of Mobile Data Traffic
Cisco Confidential 6© 2014-2015 Cisco and/or its affiliates. All rights reserved.
Hotel of the Future : Personalized, Connected & Smart
Personalized Guest
Experience
Meeting Room
Technology
Digital Employee
Communication
Digital HD
Entertainment
Green IT Internet of ThingsMobile PaymentLocation Based
Services
Self Check-in/outSmarter In-room
technologyVirtual Concierge
Keyless entry
to room
Cisco Confidential 7© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Agenda
Hospitality Trends
Hospitality Challenges and Goals
Hospitality Technology Overview
Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Top Business Goals for Hospitality
Enhance Guest Experience
Generate New Revenue Streams Improve Operational Efficiency
Manage Operating Cost
Cisco Confidential 9© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Agenda
Hospitality Trends
Hospitality Challenges and Goals
Hospitality Technology Overview
Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved.
802.11ac ready interference detection
PREDICTABLITY PERFORMANCE
Improves performance of 802.11a/g/n/ac devices
UNMATCHED SCALE
Optimized for high density performance
CLEAN AIR
CLIENT LINK
TURBO BOOST
n
n
AP
ac
ac
n
ac
Optimizing Network Performance & End-User Experience made Possible by Cisco’s Purpose Built Chip Set
Not All Gigabit Wi-Fi Solutions are Created EqualCisco High Density Experiences (HDX) for High Density Deployments
Cisco Confidential 11© 2014-2015 Cisco and/or its affiliates. All rights reserved.
Cisco Unified Access Solution –The Network As a Strategic Enabler
Improve
Operational
Efficiency
Consistent Guest experience across wired and wireless -any time of the day across the property (indoor/outdoor)
Reliable support for streaming video, voice and data applications
High-density Wi-Fi support for meeting rooms & conferences
Improve compliance and consistency of policy
enforcement
Simplify management and troubleshooting
Manage Operating
Cost
Simple
Secure
Business
ValueConnecting People
Connecting Clouds
Connecting Things
Enhance Overall
Guest Experience
Cisco Confidential 12© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Create Connected Experiences with Cisco’s CMX
Guest Presence
• Presence detection
• Auto-launch apps
Detect
Guest Access
• Easy Wi-Fi login, custom or social
• Zone-based, custom splash pages
Connect
Guest Experience
• Location-based push notifications
• App-based mobile engagement
Engage
In Hospitality, engaged hotel guests spend 46% more per year than actively
disengaged guests spend (Source Gallup’s Customer Engagement Study, 2014)
Cisco Confidential 13© 2014-2015 Cisco and/or its affiliates. All rights reserved.
Location Accuracy Means Better Business Intelligence
Where people spend time
New compared to repeat visitorsNEW
Number people by venue and zones
Peak time in venue
Common traffic patterns
Cisco Confidential 14© 2014-2015 Cisco and/or its affiliates. All rights reserved.
Cisco Unified Access Market & Industry Leadership
Market Leadership Industry Leadership
20+ years of market share leadership
500,000+ WLAN customers
2,000,000+ LAN customers
20,000,000+ ISE endpoint licenses sold
Broadest LAN, WLAN, and Security portfolio
95% Fortune 1000 have selected Cisco
10+ years of Gartner MQ leadership
Ongoing IEEE, IETF, Wi-Fi Alliance leadership
Established the NAC market
Largest patent portfolio in the industry
Largest development team & R&D investment
in the industry
Cisco Confidential 15© 2014-2015 Cisco and/or its affiliates. All rights reserved.
Major Hospitality Customers
Walt Disney - USA
Hilton Hotels - USA
Doubletree Hotels - USA
Intercontinental Hotels – USA
Crowne Plaza Hotels - USA
Starwoods Hotels and Resorts -USA
MGM Mirage - USA
JW Marriott Marquis - USA
Accor Hotels - France
Sol Melia Hotels - Spai
Iberostart Hotels - Spain
Blue Mountain Resorts - Canada
Radisson Hotels (Rezidor) – Sweden
All Nippon Group - Japan
Oriental Hotels Group - India
Emirates Group – United Arab Emirates
Cisco Confidential 16© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Solutions – Market Share, PositionCisco Positioned As A Leader in the Gartner Magic Quadrant for
Wired and Wireless LAN Access Infrastructure – For the 3rd Time in a Row!
Source: Dell’Oro, Synergy, infonetics: (Q3,CY14. Market Share numbers are based on Revenue)
C o m p e t e n e s s o f V i s i o n
Ab
il
it
y
to
E
xe
cu
te
Aruba
HP Networking
Alcatel-Lucent Enterprise
Dell
Motorola Solutions
Extreme Networks (Enterasys Networks)
Xerus
Avaya
Adtran
Juniper Networks
D-Link
AerohiveHuawei
C H A L L E N G E R S L E A D E R S
N I C H E P L A Y E R S V I S I O N A R I E S
As o
f June 2
014
LAN Switching 66% #1
Access Routing 83% #1
Wireless LAN 51% #1
Network Security 35% #1
SAN 52% #1
Enterprise Voice 37% #1
Web Conf. 50% #1
Telepresence 46% #1
WAAS 17% #2
UC X86 Blade Server 27% #2