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Hook Mobile's App Growth Engine Mobile SDK for Viral User Acquisition. Hackathon at MoDevUX and Living Social. Presented and managed by Wayne Chen.
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HookMobile.com
Core Mobile!!• Consumer • Phone Number – A6ri7on Rate
• Hardware – A6ri7on Rate
“Hook Mobile has created an invaluable product. Allowing users to promote your apps for free in the simplest way I have seen is incredible. Every mobile developer MUST check it out!” -‐ GABE LEYDON, CEO of Machine Zone Games
“Word-‐of-‐mouth style markeEng without Facebook or TwiGer….Players will be able to see which of their friends own the app and who to invite.” -‐ Tom Worthington, Writer of Pocket Gamer Biz
Mobile Developers!!• High Acquisi7on Costs • Low Conversion Rates • Expensive App Marke7ng Channels • Fierce Market Compe77on • Limited Social Network Features • Inadequate Social Intelligence • Unsa7sfactory App Store Discovery • Restricted App User Tracking
APP GROWTH ENGINE!• A Social Invita7on Engine • Empowers Mobile Users • Crowd Source Marke7ng • Social Gaming Intelligence • Word-‐of-‐Mouth From Friends • Provides Social User Analy7cs • Mul7-‐purpose App
AGE SOLUTION • Gain Social Intelligence • Accelerate App Discovery • Free Phone Verifica7on • Detect & Capture User’s
– Device and Hardware – Phone Number – Opera7ng System & Version – Carrier Network Type
• Analyze Mobile Circles • Develop Social Gaming Data • Mobile App
• User Crowd Source Marke7ng
• Mobile Contact Invita7on – Friends – Family – Colleagues
• Cut Acquisi7on Costs • Increase Conversion Rates • Lead Qualify • Go Beyond Social Network
Limits • Measure conversions
VERIFY YOUR USERS!• Free Phone Verifica7on • Verify User Iden7ty • Create User Profiles • Derive Associa7ons • Capture User’s – Opera&ng System – Device Type – Carrier Network – Mobile Contact List
SOCIAL INVITATION!• Invite…
– Friends – Family – Colleagues
• Sort and Filter Users By – Opera7ng System – Device Type – Hardware Features – Carrier Networks
• Spot Emerging Trends – Discover Hidden Market Share – Iden7fy New User Data – Analyze Past 1st Degree Friends – Cross PlaYorm Analysis
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PROMOTE!• Promote Social Experience
• Invite Friends • Local Gaming Experience
• Mobile Social Games – SINGLE PLAYERS – MULTI-‐PLAYERS
• Grow Market Share
ENGAGE!• See Who Has the App • Engage Them Now • Track Users Across PlaYorms & Mul7ple Apps
• Deliver A Living Room Experience – Promote local leader board
MEASURE!• Measure – Conversions – Click-‐through – App Installed
• Slash Acquisi7on Costs • Track Word-‐of-‐Mouth Marke7ng
• Boost Marke7ng Efforts
REPEAT!
• Invite Over and Over Again
• Invi7ng Past Degrees of Network
• Go Viral • Have Mul7ple Inviters – Mul7ple Conversion Opportuni7es
HACKATHON PRIZES!• Sign up today and get AGE for 2012!– Unlimited Invitations (See Wayne)!
• Share us on Twitter and Facebook (4/21/12)!– @Hook Mobile & #HookMobile!
• 1st to store gets iPad 3!
SHARE & LIKE US!– @HOOK_MOBILE!– http://bit.ly/HMTweet!– http://on.fb.me/AB0Ukl!
Check us out!
AGE POLICY!• Mobile Numbers Are Public Informa7on – Telecom Act of 1996
• AGE Requires User Authoriza7on – Informa7on Capture – Mobile Address Book
• AGE Does Not Store: – User Names of Phone Numbers – Mul7ple Names
• AGE Does Not Endorse Spamming