HOLESOM

LONGBOARDS

COMPANY BACKGROUND• Longboards

• Accessories (Pucks)

• Apparel

• Involved with Animal Shelter

• Strong Company Values

BIG PICTURE

• Generate Facebook Chatter

• Nationwide Brand Recognition

• Brand Values Awareness

• Improved Website

TARGET

AUDIENCE• Primary (19-28 Year

Old Male, College and Just out of College)

• Secondary (18-24 Year Old Female in College)

Nationwide• Brand Recognition in

Stores

• Word of Mouth Awareness (Similar to Sector9)

• Recreational Board of Choice

Online• Improved Conversions

from Google AdWord Searches

• Generated Leads from Facebook

• Short Term – 13,000 Likes on Facebook

WHAT IS SUCCESS

HOW TO MEASURE SUCCESS

• Google AdWords

• Facebook’s Conversion Tool (Ads)

• Website Analytics

• Improved Sales in General

• Improved Brand Recognition Online

REACHING THE AUDIENCE

Google • Target General Category of “Longboards”

• “Cheap Longboards”

• Beginner Longboarder

• Female Searching for Longboarding

TOOLS TO REACH AUDIENCE

Facebook Ads• $10,000 Budget

over Month

• Sponsored Ads in Stream

Google AdWords

• $700 Dollar/Day

• $6.35 bid price

• Reach ~7,000 Clicks

BUDGET

SUMMARY