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Matthew Edgar, SpringTrax's founder, gave this presentation about the hidden problem of 404s affecting websites at Creative Connections on November 1, 2013.
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The Hidden Problem Of 404s
What is a 404?
What Is A 404?
?
Your Website
YOUR VISITOR
404 Error
YOUR VISITOR
Your Website
What Is A 404?
Facebook Twitter Google Bing Shared links Forums Bookmarks Direct access
Some of the ways… Offline ads Online ads E-books Emails Newsletters Your website Another site Blogs
What’s the problem with 404s?
404s are inevitable.
404s are inevitable. That isn’t the problem.
What’s the problem with 404s?
74% of people leave due to 404s.
404s cost you customers.
What do 404s cost you?
Crawl tools?
Crawl tools? Are not enough.
Facebook Twitter Google Bing Shared links Forums Bookmarks Direct access
The ways to find a 404 Offline ads Online ads E-books Emails Newsletters Your website Another site Blogs
Facebook Twitter Google Bing Shared links Forums Bookmarks Direct access
Where Crawl Tools Look Offline ads Online ads E-books Emails Newsletters Your website Another site Blogs
Your site (17%) Somewhere else (83%)
Crawl Tool Alternatives
strx.co/404compare
Google Webmaster Tools
Is it every 404?
How important are 404s?
Find every 404 your visitors encounter from every source.
Visits To 404 Page 2.07% of visits
Total Error Pages
69 different errors
Marketing Agency
404s Can Affect Any Site
Visits To 404 Page 2.7% of visits
Abandonment Rate
85% exit rate
Online Retailer
404s Can Affect Your Site
Find every 404
Check Out Your Site
Find every 404
Visitors to 404 pages
Check Out Your Site
Find every 404
Visitors to 404 pages
Resulting loss
Check Out Your Site
