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Games of the FutureAlex St. John
The Shape of Games to Come
1. Production values secondary to gameplay, virality and monetization
2. Quality vs Quantity3. Design vs Evolution4. Marketing vs Virality5. Brands vs Play6. Asymetical Play vs Symmetrical Play7. Blended Synchronous and Asynchonous8. Delivered Online9. Monetized by Many Business Models10.Virality as Currency
Production Values Secondary
Optimized for:•Play Addiction•Virality•Monetization*The DRM Problem
Quality vs Quantity
Angry Birds Crush The Castle
Design vs Evolution
Emergent Game Design
Evolutionary Game Design
Marketing vs. Virality
Blah…blah…blah…blah…
Brands vs Play
Blended Synchronous and Asynchonous Play
Instant gratification = NO VIRALITYThus…
Asynchronous play is for marketing/viralitySynchronous play is for monetization
You need both!
Delivered Online! Duh!
• Consoles are DEAD • Boxed Retail games are DEAD• Brand marketed games are DEAD• Any game company that hesitates
to accept this is DEAD• Game delivery has moved online, it
HAS ALREADY HAPPENED! …all that’s left are a few ghosts in denial
The Quantum Economics Monetization Mantra
Deliver 100% of the play a consumer wants to consume in exchange for 100% of their value
•It costs virtually nothing to satisfy a consumer’s demand for play•If you don’t satisfy 100% of their desire for play they will satisfy the rest somewhere else…•There is a life cycle to monetization that you are designing to capture; that lifecycle is not linear nor is it the same for every player
Many ways to monetize
• Commerce• Advertising• Virality• Engagement
4 ways to pay for an online game:
Quantum Economics: Virality and Engagement can be transformed into currency
$$$ + Advertising =
Asymetical Play vs Symetrical playQuantum Economics Lesson 1: Quantum Teleportation of Value
Reward those who can’t be monetized for entertaining those who can…
Hint: They don’t have to be playing the same game…
What is the monetary value of MajiNoir to a social network?
Romanian hi5 Member•Commerce value: $0•Ad value: $.0001•34,199 friends…
Romanian hi5 Member•Commerce value: $0•Ad value: $.0001•34,199 friends…
Answer? •$238/mo in advertising•$162/mo in commerce
What is the monetary value of MajiNoir to a social network?
$0
I’ll pay $$$
I’ll pay $$$
I won’t pay
I won’t pay
Pay me money NOW!Pay me money NOW!
How Commerce Works
I’ll pay $$$
I’ll pay $$$
Would youlike to payus money?
-OR-
Get thisfor free?
Would youlike to payus money?
-OR-
Get thisfor free?
I won’t pay
I won’t pay
How Ads in Commerce Work
I’ll pay $$$
I’ll pay $$$
SocioPay knows the user will pay $25SocioPay knows the user will not pay
I won’t pay
I won’t pay
How SocioPay Works
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ØØØØ
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₵₵
₵₵
₵₵
₵₵
$$
$$
How Does this Work for Me?
$$
$$$$
₵₵
$$$$
ØØ
Will
ingn
ess
to p
ay
Number of gamers
Commerce onlyAds in commerceSocioPay
$$$$$$
2x revenue>3x revenue
HI5PRICING HI5PURCHASE HI5MONETIZATION
SMART PRICINGSell to any player anywhere in the world – in local currency.
CONVERSIONBest converting payment methods. World-wide.
HYBRIDIZATIONMonetize every player. Increase revenue and engagement.
SOCIOPAYDYNAMICMONETIZATIO
N
SOCIOPAYDYNAMICMONETIZATIO
N
Dynamic Quantum Pricing
Advertising and commerce offers are blended dynamically to produce different “effective” prices for different consumers
even though all consumers percieve
the same price
Is this gift free or paid for?
Paid
Free
Gifts sent
+400%
+30%Commercerevenue
Total revenue
The Results
Commercerevenue
-25%
Important Future Game Genres
• Multiplayer anything• Sim• RTS• RPG• Puzzle• Strategy• God Games Social Collectables• Casino/Gambling (Inconsistent rewards
for consistent behavior)• Survivor Style Social
Why?
• Social• Lend themselves to asymetrical game design• Emergent content• UGC potential• Easily evolved• Based on core play instead of production value• Monetizable many ways• Many viral hooks• Lend themselves to real-time and turn based play
The Anti-Social Networking Solution