Health Angels Concept and Method

Health Angels

Agenda

1.  Business (Mission) 2.  The Opportunity 3.  Change Drivers 4. Ask For An Angel 5.  The Method 6.  Services and Clients 7.  Market Size 8.  Target Markets 9.  Go to Market 10.  Financials Appendix 1: Adoptability Appendix 2: Value for All

my Health Angels

Business Mission

•  To alert and empower people to care deeper and engage for their health with instant and meaningful access to high value health services

The Opportunity

1.   Health Promo9on not mainstream yet

Most People don’t get really involved with their health un9l they get sick

The Opportunity


People like to be strong and healthy! They like it so much that they forget their weaknesses and hide their health problems

The Opportunity


Health Promo9on needs to be branded: People have to “remember” their Health in all of their everyday ac9vi9es

The Opportunity

2.   e-‐Health Services not mainstream yet

People started using ICT in Hospitals, clinics etc. When they thought of e-‐Health they thought of Hospitals BUT these are very difficult environments for successful e-‐Health Services

The Opportunity

2.   e-‐Health Services not mainstream yet

Some smartphone apps do focus on wellness (exercise / nutri9on) But not on personalized Health profiling and overall Health Promo9on

The Opportunity

3.   When in economic crisis, we need:

More economical and efficacious health provision Cut down on insurance (payers) cost urgently Health “safe harbors” for consumers hit by crisis

Health Angels

Change Drivers 1.   People “consume” value: the value that they

see in powerful marke9ng messages

Change Drivers 2.   One third of the general popula9on have health

problems because they do not “consume” health value: a huge market!

32% of the popula9on in EU do not think they have good Health!

•  More than 24% are regular smokers

•  Nearly 16% are obese •  38% do not eat fruit or

vegetables on a daily basis •  …….

Change Drivers 3.   People will “consume” health when they see a

powerful message AND real health value in health campaigns

Get in the Health Habit !!!

Value

Message

Change Drivers

•  My Health Angels: A real change driver that drives people to get in the Heath Habit !!

❷Get Powerful messages

❸They Connect to real Health Value via simple and meaningful e-‐Health

services

❹Everyone is connected and follow powerful

messages

❶Everyone

ü  People that are in pain ü  Their Families ü  Their Doctors


Ask For An Angel Your Health Angel:

Will set a posi+ve tone for you and your health every day!!

ü  Your nutri+on, exercise & general health +ps

ü  Your personalized health path reminders

ü  Your doctor encounters

Ask For An Angel Your Health Angel: Will take care of all your ques+ons about your health: •  From +ny problems you

would never had the +me to go to the doctor

•  To serious issues that you want to ask the community in a anonymous, “incognito mode”

Community Shout box

Doctor Q&As

Community Comments Incognito

Doctor Q&As

Incognito

Ask For An Angel Your Health Angel:

Will come to you with the “right stuff” even before you ask:

•  With a certain health theme i.e. “kids looove chocolate”

•  All actors organized and ready to offer services for the theme

•  All services set to connect the actors seamlessly

•  All communi+es set to support the theme sustainably

Actors Get

Organized

Your Health Angel

Tells you

You Connect and

Socialize

Ask For An Angel ❸

Connect!

❹ Enjoy

Health !

❶ Be

Posi9ve!

❷ Organize

!


The Method

STEP 1 •  The plaQorm produces Health Campaigns that include:

–  Medical Actors: Doctors / HCPs –  Other Health Related Actors: PaVent Orgs, NGOs, Community Networks etc.

–  A Health Campaign Protocol: steps and acVons that the parVcipants should do in order to achieve campaign results

–  Health Content: medical / scienVfic content for common people

CHRs / PHRs

The Method

Campaign 1,

Health Protocol 1 + PHS

C4, step 1 , HP4 C4, step 2 , HP4 C4, step 3 , HP4

Campaign 2, HP2

Campaign 3, HP2 & HP3

……

The Method

The Method

STEP 2 •  Each health campaign sends thousands of B2C personalized messages

–  Via e-‐mail –  Via sms –  Via a mobile applica9on – We can ever send FB no+fica+ons with no privacy concerns

–  Using no electronics: we can issue paper media coupons

The Method

The Method

The Method

•  Each personalized message connects the person who receives it with e-‐Health services customized for the specific campaign (via a web site and a mobile app):

1.   Medical Scheduler 2.   e-‐consulta9on 3.   Electronic Health Record

STEP 3

The Method

1.  A Medical Scheduler (with automa9c reminders) that follows a specific health campaign protocol which can include:

•  Reminders for Health Promo9on habits / Vps / rouVnes etc.

•  Reminders for Medica9on -‐ with Health Profiling Ques9onnaire funcVon for doctor follow-‐up or research purposes

•  Reminders for Doctor office visits -‐ with Doctor Availability Calendar funcVon

•  Reminders to access specific Health content -‐ with Health Profiling Ques9onnaire funcVon for parVcipatory health and experienVal learning purposes

The Method

The Method

The Method 2.  An e-‐consulta9on service where ciVzens address their

quesVons to doctors / HCPs in three ways:

•  Individually (direct message) from a list of available doctors that are assigned to the specific campaign

•  Via a Health Q&A forum organized in Health CondiVon Categories (access to these categories is provided in the campaign message)

•  Via Health Condi9on Groups (on-‐line communiVes) that belong to paVent orgs or doctors / HCPs (access to these groups is provided in the campaign message)

The Method

The Method

e-‐consulta+on

The Method

The Method

The Method

The Method

The Method 3.  An Electronic Health Record repository where

everyone keep their medical data in state-‐of-‐art private and safe environment:

•  CiVzens keep their Personal Health Records (PHRs) granVng secure access to their doctors and next of keens

•  Doctors keep their Electronic Medical Records (EMRs) and have Health AnalyVcs views and reports for their paVents

•  Campaign managers have Health Campaign Analy9cs Anonymous Services for ROI tracking and B2B Medical Research contracts

The Method

The Method

The Method

The Method STEP 4

•  Clear ROI metrics for each user: •  Campaign Par9cipa9on

–  Health Campaign Messages ac9vated

•  Social Health Scores: –  Health Content accessed –  Reminder Confirma9ons received –  e-‐Consulta9on 9ckets carried out –  Doctor visit coupons spent –  Electronic Health Records entries logged

•  Health Profiling Ques9onnaire inputs processed

The Method STEP 5

•  As Health Campaigns go on, user Health Profiles become enriched:

–  The Health Campaigns Messages become more personalized –  The e-‐Health services become smarter –  People get more and more engaged with doctors, HCPs and online health communi9es

People get more and more ac9ve about their Health !

The Method

State of Art Technology and Campaigns Management •  Electronic Campaigns

Management •  Health Portals •  Mobile Apps •  MyHealthAngels PlaQorm •  Medical Data Repository

Services + Clients

Health Profiling and Medical Communi9es Management •  Health Profiling •  Medical ConsultaVon •  e-‐Health medical content •  e-‐Health medical communiVes

moderaVon

B2B ü  Medical

OrganizaVons ü  PaVent

OrganizaVons ü  Insurance

Companies ü  Pharma Companies ü  Media Companies

(for Health Clients) ü  Large CorporaVons

(for Social Responsibility Campaigns)

B2C (for parBcipaBon to any of the above) ü  Doctors and HCPs ü  CiVzens and PaVents

Services 1.   Electronic Campaigns 2.   “Tradi9onal” Campaigns 3.   Holis9c Campaigns 4.   EHRs repository 5.   Personal Health Records

(PHR) 6.   Electronic Medical Records

(EMR) 7.   MyHA PHR/EMR

repository API 8.   MyHA Health Profile 9.   MyHA Medical Scheduler 10.   MyHA Medical Scheduler

API 11.   MyHA e-‐Consulta9on 12.   MyHA e-‐Consulta9on API 13.   Health CMS 14.   Q&A Health Forum 15.   Health Condi9on e-‐

Communi9es

Market Size

1.  An Aging populaVon

–  Giuseppe Carone and Declan Costello of the InternaVonal Monetary Fund projected in September 2006 that the raVo of reVrees to workers in Europe will double to by 2020 (0.54)

– William H. Frey, an analyst for the Brookings InsVtuVon think tank, predicts the median age in Europe will increase from 37.7 years old in 2003 to 52.3 years old by 2020

Market Size

1.  An Aging populaVon

–  By 2010 the 55 to 64 year olds in the European Union would be more than the 15 to 24 year olds

–  The Economic Policy Commigee and the European Commission issued a report in 2006 esVmaVng that between 2010 and 2050:

•  the working age populaVon in the EU will decrease by a 16% reducVon (48 million)

•  the elderly populaVon will increase by a gain of 77% (58 million)

Market Size

2.  There is much more than “paVents” –  In Greece 50% of the populaVon suffer form a chronic disease

–  40% of those people suffer from more than one disease

–  Approx. 25% of the populaVon present hyper tension •  a surprising 10% does not even know it !!!!! •  9% of people that are aware of it are without treatment •  66% with insufficient treatment •  only15% follow a sound treatment

–  There are 900.000 diabeVcs with: •  400.000 following no treatment •  while only 250.000 do

Market Size

2.  There is much more than “paVents”

–  Heart Diseases that are responsible for 50% of the Deaths

–  Cancer can be treated at a great success rate just by changing every day habits is responsible for 23% of the Deaths!

–  75% of the funds spent for Health are allocated for no more than 10-‐15 of the most “popular” chronic diseases, with many of them being curable if diagnosed early enough

Target Markets

•  Greece is the land of opportunity for e-‐Health, especially when in economic crisis:

ü The Health Services market opens for private investments

ü The state is already signing contracts with Private Health Providers at very compeVVve prices (ΕΟΠΥΥ: Εθνικός Οργανισμός Πρωτοβάθμιας Υγείας)

Target Markets

•  Greece is expected to hit the criVcal mass level of digiVzed services supporVng Health Care:

–  There is a new naVonal wide digital system for drug prescripVons – all doctors will have to use it !!

–  Greeks are well literate with Internet Technologies and they love and their new smartphones

–  The first evidence of Managed Care OrganizaVon s appear mostly in Primary Care

Target Markets •  In Greece most major Health Market Stakeholders are the local branches of mulV-‐naVonal companies:

–  This means: InternaVonal Expansion for successful e-‐Health business cases that prove their ROI

PLUS:

–  PharmaceuVcals would love new ways of communicaVng directly with the ciVzens base

–  Insurance Companies would love flexible products due to the new Solvency criteria

Go to market

Ver9cal Health Markets: 1.   Wellness 2.   Preven9on 3.   Primary Care 4.   Chronic Diseases 5.   Par9cipatory Health Care

Go to market

❶ Aoract ver9cal Health market leaders in the HAN campaigns porpolio – Ac+ve now –

1.   Doctors Orgs:

100+ enlisted doctors with 400+ pending

2.   Insurance Companies : One acBve installaBon in big Insurance company

3.   Pharmaceu+cals: In ongoing negoBaBons with major pharmaceuBcal companies (Greek branches of mulBnaBonal groups)

4.   Pa+ent Networks: One acBve installaBon in one of the biggest metropolitan municipaliBes

Go to market ❷a Deploy 5 na9onal wide Health Campaigns engaging the most influen9al actors – Greece –

1.   Doctors Org:

Customer loyalty cards with campaign presence for the doctor: The Greek average is

1000+ pa+ent visits per year

2.   Insurance Company: health insurance “flexible package deals” coupled with electronic loyalty health cards

3.   Pharmaceu+cals : acBve test-‐bed and clinical groupware automaBc data retrieval network+ doctor oriented customer loyalty cards

4.   Pa+ent Networks: coupon loyalty e-‐Health cards for any of the: Insurance Company, PharmaceuBcal Company, Wellness Club and Doctors Org.

Go to market ❷b Enlist over 20.000 users in the plaporm in one day ! – Greece –

Health Angels

1st International Summit Athens June 2012

ü  All major Health Oriented Networks Key Persons invited

ü  Keynote Speakers from Europe and USA (project EUPHORIA)

ü  Major Pharma providing content for “live” campaigns for the summit

ü  5 Round tables organized featuring live “shows” of health communi9es rapid crea9on and meaningful use

ü  Connectathlon ogranized for mobile home care

Go to market

❸a Expand the HAN campaigns network abroad – EU, US–

1.   Doctors Org: Propose the Greek campaign business case to their internaBonal affiliates

2.   Insurance Company: Propose the Greek campaign business case to their internaBonal group

3.   Pharmaceu+cals: Propose the Greek campaign business case to their internaBonal group

4.   Pa+ent Networks: Propose the Greek campaign business case to sister PaBent org to EU and US

Go to market ❸b Enlist over XX.000 users in the plaporm in one day !

Health Angels

xth National Summit XXXXX XXX 20XX

ü  Hannover ü Milan ü  Amsterdam ü  Prague ü  Tokyo ü Montreal ü  Phoenix ü  Hong Kong ü ….

Go to market

Go to market

•  Some numbers from the VerVcal Markets:

–  Doctors: 300+ doctors ! 100.000 pa9ents in 12 months

–  Insurance Companies: 1 Insurance Company à 30.000 paVents in 12 months

–  NGOs (Sponsor): 2 Sponsors à 50 MunicipaliVes à 100.000 paVents in 12 months

–  Diagnos9c Centers: 4 DiagnosVc Centersà 20.000 paVents in 12 months

Investment Financials ProposiVon (2) Revenue Streams 1.   Business to Business

―  Contract fee for Technology PlaQorm Use per Campaign. Proposed price: Contract aTer negoBaBons

2.   Business to Client 1.   Free for ciVzens for the base services:

a)  Full PHR b)  Medical Diaries and Schedules c)  Membership to selected myHealthAngles CommuniVes and InformaVon

Portals

2.   Paid SaaS service for Doctors: Proposed price 80-‐ 110 euros annual fee 3.   Paid extra services: for users (doctors / ciVzens) that want an extra service /

module such as advanced calendar or extra space for x-‐rays storage): Proposed price: 2-‐5 euros one Bme fee per module

Appendix 1

Adoptability

Adoptability

•  To succeed in helping people care deeper and engage for their health, HealthAngels embody the following features: 1.  Prompt people to frequently review their health outlook: Alert

Everyone to engage for their health! 2.  Provide instant access to high value health services: Enhance the

Health provider / consumer rela9onship building loyalty and trust! 3.  “Couple” the campaigns with a Health 2.0 social plaQorm: Give

everybody a reason to come back!

Adoptability

•  Prompt people to frequently review their health outlook: Alert Everyone to engage to their health!

–  Provide Professional Health Profiling Services –  Communicate with them at a frequent basis using state of art ICT technologies

–  Do both of the above in a coordinated manner: Health Promo9on Campaigns

Adoptability

2.  Provide instant access to high value health services. Enhance the Health provider / consumer relaVonship building loyalty and trust! –  Based on the Health Profile status and the acVve Health Promo9on Campaigns people are given access to a selecVon of Health Services: •  e-‐Health Services (extensive use of mobile phones) •  On site Health Services

Adoptability 1.  All Health Services are based on the Personal Health Record

(PHR) 2.  All acVvaVons of PHRs are done through a detailed Health

Profiling Process designed by OthrobioVki professionals 3.  Campaigns are run in the system. Each campaign ac9vates:

•  New Health Profiles for people joining the campaign •  ExisVng Health Profiles for people that have parVcipated in the past •  Electronic HealthAngels Codes-‐Services

Adoptability 4.  The myHealthAngels codes are matched with the Health

Profiles. ü  In this way: with every campaign “good” that people

consume, their PHR changes and their Health Profile adjusts automaVcally

5.  With the new “adjusted” profiles people can enjoy: ü  Instant Access to e-‐Health Services ü  Offers and discounts from Health Care Providers

The SoluVon ü  Offer people simple Health PromoBon soluBons coming from ONE

technology system that handles BOTH markeBng campaigns AND e-‐Health personalized Services

ü  The simplicity of the customer experience is breath-‐taking !!! ü  The campaign message that you receive about a Health

service “carries” the service itself !! ü  You get the message AND the service at the same +me !!

Adoptability

Free Vitamins!!!

Thanks!! Here is my

“free vitamins 9cket”

Here is your free vitamins

Set: Alarm; “Vitamin

Pill”; 8:30pm; 15 mins

Thanks!! Here is my

“free Checkup 9cket”

Free Checkup / Blood tests!!

Here is your blood test results

Record: “Blood Test Results;

Campaign ID; date; source;

Send: “Blood Test Results; Campaign ID; date; source;

Adoptability

3.  “Couple” the campaigns with a Health 2.0 social plaQorm: Give everybody a reason to come back!

–  Keep ongoing flow of Health PromoVon Campaigns –  Organize Health 2.0 communi9es to make the most of the result of each campaign

–  Campaign “goods” coupled with a well organized Health 2.0. community give the sense of a “safe harbor” and build people’s trust

Appendix 2

Value for All

Value for ALL

•  People –  Access high value health services with considerable less cost while in campaign environment

–  Acquire a Health Profile within a technology system that “reminds” them automaVcally and on a frequent basis to keep a healthy standard of living

–  Have instant access to a Health Community within a technology system that “guides” them to the best possible soluVon to any Health quesVon / problem they may have

Value for ALL

•  Doctors / Health Providers –  Provide high value health services in compeVVve prices and to a much wider audience while in campaign environment

–  Acquire a Health Profile within a technology system that “reminds” them automaVcally and on a frequent basis to keep an acVve relaVonship with their clients

–  Have instant access to a Health Community within a technology system that “guides” them to groups and online communiVes giving them a chance to build trust with viable clients

Value for ALL

•  Insurance Companies (payers) –  Have instant access to state of art screening processes (health profiling) for their clientele

–  Acquire considerable Brand Value within a technology system that can run mulVple campaigns on their exisVng clientele or on completely new market segments (i.e. within companies with thousands of workers or within communiVes)

Value for ALL

•  Pharmaceu9cal Companies –  Have instant access to state of art screening processes (health profiling) for their clientele

–  Get valuable feedback on customizable campaigns that support acVve drug research

–  Acquire considerable Brand Value within a technology system that can run mulVple campaigns on their exisVng clientele (doctors)