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Harnessing the Power of Social Media for Women’s Rights
Nana Darkoa Sekyiamah
Communications Officer, AWDF
Social Media 102
This presentation will:
• Highlight key opportunities that social media presents for women’s rights organisations
• Make recommendations on how to effectively utilise social media for women’s rights
• List good practice for using social media
The Social Media World
Money making potential?
Comic Relief’s “Twitrelief”
Twitrelief
• For RND 2011, Comic Relief decided to try raising money from twitter…
• They succeeded in raising:
£286,074.23
So what does it take…
… to raise money online through social media…
A lot of ‘offline’ work
• With the Comic Relief case study for e.g, the help of Emma Freud (a trustee) and Emma Kennedy (a celebrity) was indispensable
• Other key resources included dedicated staff time, collaboration with EBay and celebrity support
Twitrelief
• @twitrelief was however the main promotional tool used to publicise this fundraiser
• Comic Relief auctioned off a RT, mention and a follow
Communication opportunities?
AWDF’s mentions…
Social media in 2011
Prof Steven Van Belleghem…
• More than 1 billion people use Facebook
• Average Facebook session lasts 37 minutes
• Average Twitter session lasts 23 minutes
• 50% of social network users are connected to a brand
• Women typically outnumber men on social networks
Harnessing social media
• Decide which social media tools you are going to use
• Dedicate resources to social media – human & time are main costs
• Issue guidelines on social media for staff
• Remember media is ‘social’ and not ‘corporate’
Your website goes social
Your newsletter goes social
Social shares via newsletter
Social Media Analysis
Good practice/Tips
• Use 3rd party applications e.g. Hoot Suite, Tweetdeck and Uber Social
• Cross link
• Incorporate pictures with Facebook updates
• Respond to comments, mentions and DMs
• Maintain good grammar
• Only RT links you have read/agree with
Good practice/tips
• Update social media regularly
• Post relevant, useful or interesting content
• Remember ‘social media’ is a two-way or multi-way conversation flow
• Do not demand that others ‘follow back’
CCCD and Social Media
Monitoring Social Media
• What kind of content should women’s rights organisations have on their social media?
• What kind of comment should women’s rights organisations not have?
• Who is following you on twitter?
• Who are you retweeting?
• What are your privacy settings?
See you in the social space
• ‘Like’ www.facebook.com/africanwomensdevelopmentfund
• Follow @awdf01
• Subscribe to ‘TheAWDF’ on You Tube
• View our photos at http://www.flickr.com/photos/awdf
Any Questions?