H2020 Proposals Elevator Pitch

because life is too short, to build something nobody wants

oliver barreto

in 3 steps

Fill in the Tweet

describe the project’s main value in a tweet (140 characters)

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fine-tuning value

Sentence #1 For (target customer)

who (statement of the need or opportunity) 1w

ho

Sentence #1 For (target customer)

who (statement of the need or opportunity) the (product/service name)

is a (product/service category) that (statement of benefit).

1w

ho2

wh

at

Sentence #1 For (target customer)

who (statement of the need or opportunity) the (product/service name)

is a (product/service category) that (statement of benefit).

Sentence #2

Unlike (primary competitive alternative), our product (statement of primary differentiation).

1w

ho2

wh

at3

wh

y

Sentence #1

For (target customer) who (statement of the need or opportunity)

the (product/service name) is a (product/service category)

that (statement of benefit).

Sentence #2

Unlike (primary competitive alternative), our product (statement of primary differentiation).

1w

ho2

wh

at3

wh

y

4

goals because life is too short,

to build something nobody wants

Sentence #1 For (target customer)

who (statement of the need or opportunity) the (product/service name)

is a (product/service category) that (statement of benefit).

Sentence #2

Unlike (primary competitive alternative), our product (statement of primary differentiation).

1w

ho2

wh

at3

wh

y

4

goals because life is too short,

to build something nobody wants

Create a Tagline for the project

short, tri-colons are welcomedeasy to hear & remember

unique & memorableinclude your differentiation points, key

benefits or value

great taglines sell

H2020 Elevator Pitch

because life is too short,to build something nobody wants

oliver barreto