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The Future of Media: Imperatives for Omni Channel Marketing

GroupM at DES: The Future of the Digital Video Marketplace

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Page 1: GroupM at DES: The Future of the Digital Video Marketplace

The Future of Media:Imperatives for Omni Channel

Marketing

Page 2: GroupM at DES: The Future of the Digital Video Marketplace

Image Source: Cisco

Page 3: GroupM at DES: The Future of the Digital Video Marketplace

Source: Google

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Source: twitter

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Source: twitter

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How Pinterest puts people in Stores

Source: HBR July 2013

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Source: Simpliflying.com

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1990s

Personal Computing

2000s

Mobile Computing

2010s

Everywhere Computing

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Pratush GuptaDirector, GroupM Data & Analytics

@pratush

Thank you

Page 25: GroupM at DES: The Future of the Digital Video Marketplace