Google analytics in business

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Default Setting

Google Analytics Produce By Lee Tae YoungTitanium Analyticstiapp.xml true Setting Google APIs Console

Services Analytics API .API Access Create an Oauth 2.0 Client-ID... .Product name, Home Page URL .Application type web application .

2014 We Make Price 1st. Step ?

R&R/KPI , ROI / OFF 2nd. Step !

GA .. 3rd. Step TEST & GO!

.., , AB TEST , , 8 ..


2014.12014. 1. PC Web + Mobile Web/App 2 12014. 1 5 PC Web + Mobile Web/App UV , 11 4%

? ?? , ![GA], [Admin], [Agency Report] ? , [], [ ] @ google docs ?[], [], [] GA? GA? /()/?utm_source=naver&utm_medium=cpc&utm_campaign=r_dasourcemediumcampaignNAVER, DAUMNATE, GOOGLECOUPONMOA ROLLINGBOARDNEWS250, GDNMETA_AF, AF_AF J_DA_DAUM, MAIN KPI / GA? ///

UI GA? //



Funnel Strategy GA? App D/L Web Universal Analytics .

G/A G/A Report

TrackingImporting G/A Tracking Google Analytics 1. Collecting2. Processing & Configuration3. Reporting1.CollectionDevicesYour Google Analytics AccountHitsInteractionsUsersSessionsHitsCollection - User Activity Hit G/A Devices - Device Hit Web Java script analytics.jsMobile App Software Development Kits1.Collection Web Mobile App Data Collection

Tracking CodeWeb Data Collection Web Tracking HTML G/A Tracking Code ~

page view hit

HTML HTML Tracking Code

Tracking Code JavaScript

1.Collection Web Mobile App Data Collection Mobile App Collection Software Development Kit Hit


Web Mobile Dispatching

>SDK Hit G/A Dispatching (Android:30, iOS:2, )

>Why? 1) 2) Google Analytics 1. Collecting2. Processing & Configuration3. Reporting2.Processing&ConfigurationProcessing&Configuration 4

(1) Hits Users Sessions Users Hit G/A >New Users Returning Users Users New Users, Users Returning Users

> Web , App /App Web , App New Users

Session Interaction

>, Users Session >30 Time Length 303030 Interaction 30 1 session2.Processing&Configuration(2) Importing G/A

(3) Configuration Rule , : Filters, Goals, Grouping

Filters > View > , ,

Goals >Goal Conversions >Goal Goal Metrics

Grouping > > : Channel groups & Content groups Channel Groups: . :Facebook Twitter Traffic Social Media Content Groups .

4) Aggregation

G/A , Report

2.Processing&ConfigurationGoogle Analytics 1. Collecting2. Processing & Configuration3. ReportingReportingReporting : Dimensions&Metrics, API, and Sampling

(1) Dimensions & Metrics Dimensions Metrics Dimensions Metrics scope (Scope User/Session/Hit ex)Page title - visits(x) scope Dimensions Metrics :

(2) APIsG/A Dashboard App API G/A G/A

(3) Sampling Report Aggregation Table Report Report , Sampling . , , Reporting Report&Demension

Report&Demension (1)

( ) Dimension Dimension Metrics Summary: Site Usage: ( )Goal Set1: ( Goal1 )Ecommerce: ( ) ( or ) Segment Report&Demension (2)

1 Dimension2 Dimension Metrics Metrics 2 Dimension Dimension Dimension DashboardsShortcutsIntelligence EventsReal-TimeAudienceAcquisitionBehaviorConversion- Private+New Dashboard- OverviewOverviewDaily EventsWeekly EventsMonthly EventsOverviewLocationsTraffic SourcesContentEventsConversionsOverviewChannelsAll TrafficAll ReferralsCampaigns KeywordsCost AnalysisAdwordsSocial Search Engine OptimizationOverviewBehavior FlowSite ContentSite SpeedSite SearchEventsAdSenseExperimentsIn-Page AnalysticsGoalsEcommerceMulti-Channel FunnelsAttributionOverviewDemographicsInterestsGeoBehaviorTechnologyMobileCustomUsers Flow DimensionAudienceDemographicsInterestsGeoBehaviorTechnologyMobileCustomUsers FlowAgeGenderAffinity CategoriesIn-Market SegmentsOther CategoriesLanguageLocationNew vs ReturningFrequence&RecencyEngagementUser-ID Coverage(?)Browser&OSNetworkOverviewDeviceCustom VariablesUser DefinedDimensions / User IP , (* ) Count of Session: Session/ Days Since Last Session: Session Duration: Page Depth: /OS Device Category(=Tablet, Mobile, Desktop) Device // IP Interaction DimensionAcquitionChannelsAll TrafficAll ReferralsCampaignsKeywordsCost AnalysisAdWordsSocialSearch Engine OptimizationDimensionsDefault Channel Grouping Direct: Organic Search: Referral: Source/Medium: Source: Medium: Keyword: Source: Landing Page: DimensionBehaviorBehavior FlowSite ContentSite SpeedSite SearchEventsAdSenseExperimentsIn-Page AnalysitcsAll PagesContent Drilldown(?)Landing PagesExit PagesPage TimingsSpeed SuggestionsUser timingsUsageSearch TermsPagesTop EventsPagesEvents FlowInteraction DimensionsPages: URI* . *URI URL ) URI /contact.htmlPages: URI* . Site Search Status: Event Category : Pages: URI* Events Flow: DimensionDashboardsShortcutsIntelligence EventsReal-TimeConversion- Private+New Dashboard- OverviewOverviewDaily EventsWeekly EventsMonthly EventsOverviewLocationsTraffic SourcesContentEventsConversionsGoalsEcommerceMulti-Channel FunnelsAttribution Report G/A G/A G/A Report Metrics MetricsAvg.Session DurationSession Avg.Time on Page Avg.Value Event Bounce Rate Interaction Entrances Event ValueEvent Event Exits New Users Hits Page Value(Transaction Revenue+Total Goal Value)/Unique Page viewsPages/SessionSession Pageviews Total EventsEvents Unique Events dimension session Users Session Session Session %ExitExits /Page view %New Sessions *Goal Metrics **G/A -Visitor Session G/A Google AnalyticsGoogle Analytics Seminar - Bapul