Copyright©2016Splunk Inc.

CharlesAdriaenssens,BusinessAnalyticsLeadRoryBlake,StaffPSConsultant

SplunkForGoogleAnalytics

Disclaimer

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Duringthecourseofthispresentation,wemaymakeforwardlookingstatementsregardingfutureeventsortheexpectedperformanceofthecompany.Wecautionyouthatsuchstatementsreflectourcurrentexpectationsandestimatesbasedonfactorscurrentlyknowntousandthatactualeventsorresultscoulddiffermaterially.Forimportantfactorsthatmaycauseactualresultstodifferfromthose

containedinourforward-lookingstatements,pleasereviewourfilingswiththeSEC.Theforward-lookingstatementsmadeinthethispresentationarebeingmadeasofthetimeanddateofitslivepresentation.Ifreviewedafteritslivepresentation,thispresentationmaynotcontaincurrentoraccurateinformation.Wedonotassumeanyobligationtoupdateanyforwardlookingstatementswemaymake.Inaddition,anyinformationaboutourroadmapoutlinesourgeneralproductdirectionandissubjecttochangeatanytimewithoutnotice.Itisforinformationalpurposesonlyandshallnot,beincorporatedintoanycontractorothercommitment.Splunkundertakesnoobligationeithertodevelopthefeaturesor

functionalitydescribedortoincludeanysuchfeatureorfunctionalityinafuturerelease.

Howtogainmoreinsightintositeperformanceanduseractivity

Agenda

TheBusinessProblemTheSolution:EmployingSplunkforGoogleAnalyticsTheBusinessOutcome

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TheBusinessProblem

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Developingabetterunderstandingofcustomerjourneys

Newcustomer

Returningcustomer

Returningsitevisitor

Thecustomerjourneyisdesignedtobelinear

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Routestothesite

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Newcustomer

Returningcustomer

Returningsitevisitor

TheMindset

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Newcustomer

Returningcustomer

Returningsitevisitor

“Isthisagooddeal”

“Isthisagoodproduct

forme”

“Isthisagoodbrand”

TheGoal

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Newcustomer

Returningcustomer

Returningsitevisitor

TheSolution

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SplunkforGoogleAnalytics

GoogleAnalytics

WebAccessLog

Splunk

WebPage

ClientSide.js

PageContent

User1x1px.gif

XMLHttpRequest

ga(‘send’)

LocalWebServer

TheSolutionImplementation

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<script>(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*newDate();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,'script','//www.google-analytics.com/analytics.js','ga');ga('create','UA-XXXXX-YY','auto');//STARTlocalbackupofGAdatarequestforSplunkga(function(tracker){var originalSendHitTask =tracker.get('sendHitTask');tracker.set('sendHitTask',function(model){var payLoad =model.get('hitPayload');originalSendHitTask(model);var gifRequest =newXMLHttpRequest();//Send__ua.gif tothelocalservervar gifPath ="/__ua.gif";gifRequest.open('get',gifPath +'?'+payLoad,true);gifRequest.send();});});//ENDlocal backupofGAdatarequest forSplunkga('send','pageview');</script>

1. Add1x1pixel.giftothesiteroot.

2. Addcodesnippettogoogleanalyticstrackingcode.

3. Splunkyourwebaccesslogs.

TheSolution

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• Nodatasampling• Trackactivitybyusername• Trackuseractivityacrossmultipledevices.

• Trackuseractivitybeforelogin.• LeverageexitingGAimplementation

• KVPairloggingformat• Correlatewithotherdatasources.

Benefits

AdditionalClientData• ScreenResolution• ViewportSize• ScreenColors(24Bit)• UserLanguage• FlashVersion• JavaEnabled• DocumentEncoding

TheBusinessOutcome

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Anoptimalcustomerjourneyforeveryone

“Thisagooddeal”

“Thisagoodproductforme” “Thisagood

brand”

GoAheadandtryityourself!

http://splk.it/splunkgoogle

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MigratingSlidesforMac1. Forbestresults,simplypasteyourslidesintothis

template.

2. ApplyslidelayoutsusingtheLayout buttonundertheFormattab.

3. IfLayoutstilldoesnotreflectthedesiredMasterLayout,chooseResetLayouttoDefaultsettings.

4. Deleteunwantedtemplateslides(anyslidesafterLastSlide).

5. ChooseSaveAstosavethefilewithoutoverwritingthetemplate.

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MigratingSlidesforPC1. Forbestresults,simplypasteyourslidesintothistemplate.

– Pastingafterabulletslideisrecommended

2. Reviewallslidesandmakeformattingadjustmentsasneeded– OntheHome ribbon,clickLayout andselectthecorrectslidelayout– ClickReset toresetallslideelementstothedefaultsizeandposition– Checkforhiddentext,suchaswhitetextonawhitebackground

3. Deleteunnecessarytemplateslides4. SaveAstosavethefilewithoutoverwritingthetemplate

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SlideMasters• Whenimportingslidesfromanotherpresentation,the

SlideMastersassociatedwiththoseslidesmayalsoimporttothistemplate.Thisisa‘feature’ofPPTandcannotbeturnedoff.

• TodeleteunwantedSlideMasters:– makesureallslidesinthepresentationhavethenew

templateSlideMasterLayoutsassigned(first16SlideMastersshownunderLayout)

– GotoView/MastertodeleteanyunwantedSlideMasters

• ThelastSlideMasterinthistemplateiscalledLastSlide.AnySlideMastersafterthisslidewerelikelyimportedfromanotherpresentationandcanbedeleted(ifnolongerusedbyanyslides.)

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ImportantTips• Thistemplateusesareducedslidesize.Youmayhavetomanuallydecreasethesizeofsomeitemssuchasstrokes andfonts.

• Iffontsappearbiggerthandesired,remembertoassignaLayout toyourslideandResettoDefaultSettings.

• Ifpagenumbersdonotappearorarethewrongformatting,remembertoassignaLayout toyourslideandResettoDefaultSettings.

• Thecolorsinyourgraphicswillautomaticallybeshiftedtothenewpalette.Pleaseadjustasneeded.

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2012GoalsandObjectivesExample

GoalItemGoalItemGoalItem

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SampleTitle,66pt.Calibri

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SampleTitle,66pt.Calibri

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Subhead

TitleOnlySlide,60pt.Calibri

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TitleOnlySlide,54pt.Calibri

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Samplewithscreenshot

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Screenshothere

SampleTwo-columnFormatSubhead

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Sampletwo-columnformat

• Sampletwo-columnformat,sentence– Secondbullet

Sampletwo-columnformat

SplunkObjectStyleandColor

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Hardware ProductBusiness/Corporate

HighlightOnlyGenericVirtualization

Generic

Thesearesuggestedusesforcolorsonly.

AssignDefaultObjectStyle

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ApplyingSplunkObjectStyle

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ToapplytheSplunk objectstyletoanyshape:1. Selecttheshapewiththedesiredstyle2. ClickonFormatPainter(paintbrush)toolintoolbar3. Applystyletoanynewshape

Logos

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CorporateLogo ProductLogo

Logos

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Logos

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Splunk Icons

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search barchart lock cloud opencloud checkmark envelope

storage- 3storageiPhoneiPadandroid

server indexer forwarder searchhead desktop laptop

datacenter

Splunk server

firewall

Splunk IconsCont’d

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application virtualmachine virtualserver network wwworglobal tools

logfile RFID router loadbalancer script shoppingcart

user users gears/settings gear messaging tag/ticket

document

alert

gps tower

Splunk Icons

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Checkmark InfoAlert StopiPhoneiPadAndroid

Twitter Facebook LinkedIn RSS YouTube ShoppingcartGPSTower

Healthcare Hospital Officebuilding VoIPPhone Support POSCardReader RFID

Splunk Icons

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SecurityIcons

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FirewallAttacker,Generic

Attacker,Insider

Attacker,Nation/State

Botnet Key

Malware MalwareDocument

MalwarePackaged

SecurityBadge

SecurityServer

Shield VirusFootsteps

TheInternetofThingsIcons

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POSCardReader

RFIDElectricCar

EMVReaderInternetofThings Meter Factory

SignatureCapture

Arrows

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TableExample

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ColumnTitle ColumnTitle ColumnTitle ColumnTitle

Text Text Text Text

Text Text Text Text

Text Text Text Text

Text Text Text Text

Text Text Text Text

TableExample

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ColumnTitle ColumnTitle ColumnTitle ColumnTitle

Text Text Text Text

Text Text Text Text

Text Text Text Text

Text Text Text Text

Text Text Text Text

SampleCustomerSuccess

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Customerlogohere

CustomernameCustomercompany

“SplunkmakesitcheaperandeasierforHughestoanalyzenetworktrafficforenterprisecustomersaswellasmanagebandwidthforconsumerandsmallbusinesscustomers.”

BulletplaceholderBulletplaceholderBulletplaceholder

Screenshotorgraphichere

TimelineChart

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Q1 Q2 Q3 Q4

Milestone Event

ChartExample

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PlannedActual

Number

Number

Number

Number

Number

FY09 FY10FY08PreviousYear

N%growthoverFYxx

QuoteBox

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“Apessimistseesthedifficultyineveryopportunity;anoptimistseestheopportunityineverydifficulty.”

-WinstonChurchill

QuoteBox

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QuoteBox

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WhatNow?

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Relatedbreakoutsessionsandactivities…

THANKYOU