Go for Engagement

ENGAGE

NUMBER ONE

Generation y

gamification

The use of game elements and

game thinking in non-game contexts

to enhance engagement.

The use of game ELEMENTs and

game THINKING in non-game contexts

to enhance engagement.

GAME ELEMENTs

•Achievements•Avatars•Badges•Boss fights•Collections•Combat•Content unlocking

•Gifting•Leaderboards•Levels•Points•Quest•Social graph•Teams•Virtual goods

Game THINKING

goals

Real-time feedback

Onboarding and mastery

Non-game contexts

The fun theory

LEARNING

Generation G

“The end”Achievement unlocked!