Nissan Global Media CentNissan Global Media Centerer

Temple University JapanTemple University Japan

October 12, 2011October 12, 2011

The NewsroomThe Newsroom

April - AugustApril - AugustMultimedia ContentMultimedia Content-Nissan 3-11 Recovery-Nissan 3-11 Recovery-EV/Zero Emission-EV/Zero Emission-Earnings/MTP/AGSM-Earnings/MTP/AGSM-Features/Breaking News-Features/Breaking NewsInterviewsInterviewsGlobal EventsGlobal EventsMotorsportsMotorsportsSocial MediaSocial Media--Twitter/YouTubeTwitter/YouTubeLive BroadcastsLive Broadcasts

The Global NewsroomThe Global Newsroom

From SeptemberFrom SeptemberMultimedia ContentMultimedia Content-World Story/Power 88-World Story/Power 88-EV/Zero Emission-EV/Zero Emission-Earnings/MTP/AGSM-Earnings/MTP/AGSM-Features/Breaking News-Features/Breaking NewsWeekly Live InterviewsWeekly Live InterviewsSocial Media/BlogsSocial Media/Blogs-LEAF for Tohoku-LEAF for TohokuExpanded MotorsportsExpanded MotorsportsGlobal Editorial CalendarGlobal Editorial Calendar

Multimedia News StrategiesMultimedia News Strategies

Elevate the Brand – Elevate the Brand – People, Products, People, Products, Relationships, Relationships, TechnologiesTechnologies

Interactive, Changing Interactive, Changing InterfaceInterface

Compelling, Timely, Compelling, Timely, Exclusive ContentExclusive Content

Multilingual StorytellingMultilingual Storytelling Create Communities – Create Communities –

Social MediaSocial Media Truly Global ReachTruly Global Reach

ALL AUDIENCES ALL AUDIENCES WELCOME!WELCOME!

Social MediaSocial Media Promote Media Center Promote Media Center

Content across Globe – Content across Globe – YouTube/Tudou/Twitter/BlogsYouTube/Tudou/Twitter/Blogs

Develop Online Communities Develop Online Communities as Multimedia Audience as Multimedia Audience ExpandsExpands

Create Expectations for Create Expectations for Content at Nissan/Infiniti-Content at Nissan/Infiniti-Supported Events and Supported Events and PromotionsPromotions

Bring Execs Closer to Staff Bring Execs Closer to Staff and General Publicand General Public

LEAF for Tohoku – Twitter, LEAF for Tohoku – Twitter, YouTube, Blogs, LinksYouTube, Blogs, Links

The Global AudienceThe Global Audience

Integrate EMEA/Americas’ ContentIntegrate EMEA/Americas’ Content Mirror Platforms – co.jpMirror Platforms – co.jp Other Dotcoms – Top Gear Other Dotcoms – Top Gear Other Languages – Tudou/WeiboOther Languages – Tudou/Weibo

(Spanish, Portuguese, etc.) (Spanish, Portuguese, etc.) Smartphone/Tablet AppsSmartphone/Tablet Apps Interactive QMC Production Center Interactive QMC Production Center FTP Server for Transfer, StorageFTP Server for Transfer, Storage Link Global Digital News CentersLink Global Digital News Centers

Live Webcast

Share&Archive

Events& Interviews

Video Editor / Writerat Media Center

NISSAN GLOBAL

WORK FLOW

Media Center BuzzMedia Center Buzz ““As digital media proliferates, new opportunities are opening up As digital media proliferates, new opportunities are opening up

for companies to shape their own stories.” FT – June 9for companies to shape their own stories.” FT – June 9

““Smart companies, governments and NGOs will recognize that Smart companies, governments and NGOs will recognize that the best play is to participate in the conversation and add value the best play is to participate in the conversation and add value with video examples; data from studies in understandable form with video examples; data from studies in understandable form (data visualization); access to third party professors willing to (data visualization); access to third party professors willing to engage; and aggregate of comments from a broad array of engage; and aggregate of comments from a broad array of sources. PR pros can also make our content more credible by sources. PR pros can also make our content more credible by moving our moving our standardstandard from advocacy alone to providing both from advocacy alone to providing both sides of the story.” Richard Edelman – June 27sides of the story.” Richard Edelman – June 27

““After earning nearly 75,000 views and pickups in auto blogs, After earning nearly 75,000 views and pickups in auto blogs, the footage of Nissan’s zero-emission LEAF Nismo electric race the footage of Nissan’s zero-emission LEAF Nismo electric race car is a success—and a hint of things to come from a new car is a success—and a hint of things to come from a new journalistic-style communication strategy.” Ragan.com – June journalistic-style communication strategy.” Ragan.com – June 2929

Global Editorial CalendarGlobal Editorial Calendar

Create Interactive Protected Create Interactive Protected InterfaceInterface

Replicate “Hot Topics” Replicate “Hot Topics” TemplateTemplate

- Event, Description, Contact, Event, Description, Contact, CommentComment

- Region, Resources, Region, Resources, Attendees, Media PlansAttendees, Media Plans

Offer Global 24-7 Coverage, Offer Global 24-7 Coverage, UtilityUtility

Database Links to Past Database Links to Past Events, ContentEvents, Content

Nissan Global Media CenterNissan Global Media Center

Thank You and All Questions Thank You and All Questions Welcome.Welcome.