GfK and Visa: Reducing friction in the digital payment process

1© GfK May 1, 2023 | Smart home: a global perspective

Future Payments Channels Kevin CarvalhoTim Spenny


Future Payments Channels


Smart HomeConnected Car

Point of Sale


At the Point of Sale


Source: GfK FutureBuy® 2015, 25 markets

Europe

APAC

LATAM

Middle East

9%

3%

6%

7%

Percentage of PAYMENTS conducted by mobile phones in-store

US market: estimated share of all PAYMENT TRANSACTIONS in 2015

The global MOBILE PAYMENTS MARKET is COMPLEX

Other

Credit Card

Cash

MobileDevice

DebitCard

3%

38%

29%

4%

27%


Kiosks bringing many of the benefits of online shoppinginto the store

Staples and JC Penney in-store kiosks to allow access to their entire online inventory including purchase functionality.

A digital store-in-a-store. “Adidas A Standard” in Foot Lockers offer interactive touchscreen displays- providing customers with detailed product facts, user reviews, 3D images, and performance features.

Source: GfK FutureBuy® 2015


Connected Car


We asked 5,800 consumers to evaluate 7 concepts

Not a car but a travel solution. This app will take complete responsibility for a trip, identifying the best transport solution

7. Home to destination Travel Solution

A car that knows your entertainment preferences 1: Entertainment

A self-driving car that drives completely autonomously

2. Autonomous Driving

A car that communicateswith other connected devices in your home

5. Life Manager4. Ultra Safe

A car that makes driving as safe as possible. Connectivity with other cars, cruise control,

integrated cameras

3. Data Tracker

A car that tracks usage , runs diagnostics, checks repair

costs; records accident data automatically

6. Self Sufficient

A strong but light electric car

‘ConnectedCar’

Concepts


GeneralConsumers

LEC

87%

96%

66%

81%

73%

84%

68%

90%

62%

84%

65%

84%

79%

91%

Ultra Safe Data Tracker EntertainmentLife

ManagerHome to

DestinationSelf

SufficientAutonomous

Driving

Leading Edge Consumers leaning into connected cars…

QT1. Concept appeal Scale: 5 Point. Data is Top 3 Box

As expected Ultra Safe concept is the most appealing. As safety is a ‘hygiene’ factor, we want to focus on concepts that follow next.






Smart Home


A Smart Home

Controlled via a mobile device

or remotely through the cloud

Connected devices and

home automa-tion services

What is


9/10 consumers are aware of the term “smart home” Consumers

Leading Edge

Consumers

Mobile Payments

Smart home technology

3D Printing

Wearable Technology

Driverless cars/Autonomous driving

The Internet of Things

Connected Car

Virtual/Augmented Reality

Smart Cities

55%

50%

41%

35%

33%

29%

26%

24%

24%

74%

78%

62%

63%

51%

50%

52%

46%

48%


Important to get it right from the start …

consumers have high expectations

15


of consumers expect devices made by diff vendors to be able

to communicate with each other

66%

… and it’s even higher amongst those already owning a smart device

78%

16


Source: Roper Reports Worldwide 2014 and 2010 (mixed mode trend, core 20 countries)

Consumers’ patience is

fading fast

Global consumers agree “If a new technology product is not

simple to use, I lose interest”up 8 pts from 2010

54%

17


Slowly we’re seeing brands

begin to “get it right”

Creating a hub for all things to work

together seamlessly

1Creating AI that

makes the device really “Smart”

2Creating simple

solutions that are incredibly easy for

consumers

3


Thank you. Contac us to know more: Tim Spenny [email protected] Lauren Zack [email protected]

mailto:[email protected]

mailto:[email protected]