October 2014

Emergency Warning System

Confidential@ Genasys 2014

Index

What is NEWS

Why NEWS?

Current References

Overall Functionality

Components of the System

Confidential@ Genasys 2014

NEWS, National Emergency Warning System: Multi-hazard emergency management and warning capability

Public dissemination of time-critical, location based messages advising of an impending disaster...

...To give people time and information to react and move or keep themselves or others and their properties from harm’s way.

What is NEWS

Confidential@ Genasys 2014

Why?

Mobile phones are more effective than other media to deliver emergency warnings

Warning messages achieve the maximum effectiveness when they are received:

In the right place: location-based

At the right time

SMS is the channel to reach as much people as possible

Confidential@ Genasys 2014

Current References

Australia: the unique case in the world based on located SMS

Deployments in Optus and Vodafone. To date, more than 100 million messages with a 95% success rate.

UK: 2014, in conversations with the Civil Contingencies Secretariat (CCS) of the Cabinet Office:

• Consulting reports: Recommendations in deploying a NEWS

• Business Case for the Emergency Alert System

NZ: 2014, starting the collaboration with Vodafone for the Gov. RFI

Confidential@ Genasys 2014

Overall Functionality

• End to End solution, for both Agencies and Operators

• Multi-Agency

• Multi-Operator

• High performance and reliability

• Highly customizable

• SMS with delivery receipt control

• Total control of the campaigns and easy to use

Confidential@ Genasys 2014

Components of the System

Front End for Agencies:

• Unique interface for a total control of the emergency campaigns

• Integrated to all operatorsFront End for Operators:

• Location process, managing the different location sources

• High performance messaging

• Graphical interface, for a total management of the system

Confidential@ Genasys 2014

Confidential@ Genasys 2014