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Cloud, consumerization, social media and mobile devices are all changing end-user IT demands. Information has taken over from process in importance to achieving productivity and efficiency. At the heart of user requirements are experience, collaboration, data analysis, customer interfaces, and knowledge-worker enablement. In each, the value of differentiation outweighs the need for integration: that’s why individuals are taking greater responsibility for their personal IT environment. And they are being served: mobile devices have boomed, cloud applications are easy to use, public data stores are accessible to all, and commercial services are flexible to consume on-demand. Source of technology provision is on its way out of the enterprise and into the public consumer, reshaping the remit of the corporate IT functions. Glen Koskela, Chief Technology Officer Nordic, Fujitsu explains how to reshape end-user IT to manage choice and where to focus the lifetime spend when end-user IT value is driven by payoffs, not by enforced rules.
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Boosting Productivity i h W k l with Workplace
SolutionsSolutions
Room 5
Boosting Productivity with Workplace Solutions – Room 5
Reshaping IT Future of End-User IT: Value with Choice, Productivity with Payoffs
Glen KoskelaGlen KoskelaChief Technology Officer NordicFujitsu
16:30 h
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16:30 h
2
Future of End - User ITFuture of End User IT Value with Choice, Productivity with Payoffs
Reshaping IT – Boosting Workplace Productivity Fujitsu Forum November 9th 2011 Munich GermanyFujitsu Forum, November 9th, 2011, Munich Germany
Glen Koskela, CTO Nordic,
Copyright 2011 FUJITSU
Just how much the world has changed
If you are not
You're thepaying for it,
you're not the You re theproduct
ycustomer… product
being sold.be g so d
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Change drivers
Mobile devices
InformationConsumerization
Social media Informationover process
Cloud computingYou over process.You
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New permanent dimensions
Work style experiences
SocialSocial payoff
Good is enough
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g
The person has become the portal
Predestined hierarchy. Role description.
Networking in real-time. Always personal.Role description.
Systems of record.Always personal.
Systems of engagement.
“Work is something I do,
“I go to work or use mobile access
7
something I do, not somewhere I go”
or use mobile access to our office”
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It’s a two-way street now
Knowledge workers owngthe means of production
They do not want to waste timewaste time
Th li b l d lifThey live a balanced life which they have defined
“Build My Work My Way”
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Build My Work My WayBill Jensen, “Work 2.0 – Rewriting the Contract”
Expectations of what technology can
Use-caseDevices Use-casecross-over for
Networks Applications cross over for
work purposespp
CommunicationCollaboration work purposes.Collaboration
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Growing desire to improve
Over the lastOver the last3 years user3 years userIT addedIT added …
more to productivityp ythan corporate IT.
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p
“Stress test”
Capability overlap in consumer and business markets for end-user technologies
How much user IT can
you copeith?with?
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Impact of consumerization
Governance is not agile enough to deal with g gthe growing range of devices/services
Cost of control is prohibitive for most
Well-managed PCs will eventually be regarded as an expensive luxuryregarded as an expensive luxury
Individuals to take greater responsibilityIndividuals to take greater responsibility
Considerable economies of scale
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Considerable economies of scale
Value with choice, productivity with payoffs
Value isValue is driven bydriven by payoffs,payoffs, not bynot by enforced rules
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Simplicity has become a premium
People value andare willing to payare willing to pay
for simplicity
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Feeling the heat and seeing the light
“People do not resist change.
They resist being Create contextThey resist being changed.”
P t S
Create contextfor changePeter Senge for change.
Financial model Commercial modelClient devices ApplicationsClient devices Applications
Collaboration InformationS it S i d l IT b
15
Security Service model IT buyer
What your users try to solve?
Up to 80% of IT enablementUp to 80% of IT enablementopportunities relate to
knowledge… knowledgecollaboration… collaborationcustomer front… customer frontmarket intelligence (
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… market intelligence (
Transforming our understanding of the job!
Bring your own deviceg ySeeingsomething
We need to deal with issues aboutsomething
in a new waywith issues about
boundaries in relation to people, process
Understandingfrom different
ti
to people, process and technology
perspective
Coming up
End-user IT needsto augment, not manage
Bring out your data
Coming upwith new ideas
not manage knowledge
work
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Bring out your data o
Tangent is an outsider
Enterprise applications are transactional, they touch knowledge workers, collaborative needs and customers
like a tangent !
Socio-computational Engagement”ozone hole” systems
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ozone hole systems
Increasingly loose ties
Born analogue, Born digital, taught digital taught social
Willingness and desire to be hyperconnected
6 degrees of separation
Grooming Relationships Speaking Networks
to be hyperconnectedseparation
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Strong ties Weak ties
Shift to networked individualism
Intellectual,
People remainmaterial and social
rewards from People remain connected, but communities with
shared interests or ,as individuals
shared interests or complementary
roles rather than b i t d i
roles.
being rooted in the work unit
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the work unit.
We are good at what we rehearse
“NASA l h d “W l h bi d“NASA launched a man to the moon”
“We launch birdsinto pigs”
“Information processed never fully in context.Engagement is spread too thinly ”
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Engagement is spread too thinly.Oxford University neuroscientist Baroness Susan Greenfield
A new time zone* & a new ”normal”
Controlled by users:N li d i kflNon-linear, user-driven workflows
I fl ti l
*) A l ti
Influential
*) Annual time over+35 working days
Authoritarian
Controlled by IT:
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Process driven, linear workflows
How to reshape end-user IT
fulfillment of basicsSimplify
and control “any on any”
p y
Orchestrate and control any on any with contextual rules
Orchestrate
to any with follow-me l t
Deliverelements
of the new device capabilities
Make use
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capabilities
“Bring-your” meets “follow-me”
Managed PC BYOD/Not-only-PCEmail access Virtual PC
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Smartphone access Virtual workspace
Institutionalize the new approaches
Increase the speed of knowledge flow processing and the quality of output
C ll b ti t th
processing and the quality of output
Collaborating together
Exploitable information
B i li tiBusiness applications
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Ensure optimal experiences anywhere/time
The world according to me
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Towards dynamic workstyle services
People live and work in networks, not in groups. End-user IT will increasingly be used to support
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End user IT will increasingly be used to support person-to-person and role-to-role relationships.
Increasing the frequency & intensity of ties
User foc sedUser focusedAlways onAny deviceConnected
Application publishing Real timeApplication publishing Real-timeSmart device access Self-service
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BYOD/Not-only-PC Profile mgmt
Building people-centric IT
Focus on the user,
We are thenot the device
– everything else We are the last generation
y gis about managing
standard elements last generation to know
standard elements.
to knowhow IT works.how IT works.Bruce Scheier
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