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How to deliver a knock out SEO campaign
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What is SEO?
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“The Influence Of Site Structure, Content
And Authority To Improve Rankings And
Increase Traffic While Adding Value To
The Browser”
Derrick Wheeler – Senior SEO Architect - Microsoft
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“Significantly Manipulating The Search
Engines So They Show Our Website At The
Top Of The List To Generate More Visitors,
Sales And Leads Than Competing Sites –
As Quickly And „Ethically‟ As Possible”
Guy Levine – A Man With A Growing Family
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Google HQ
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The Beast V. Us
SEO 101
•There are 2 parts of SEO – on site and off site
•Google has a little ‘spider’ which crawls around the web looking at pages. It might do that every min or every month
•New www addresses are at a disadvantage
•At the moment, Google cant read pictures or videos
•SEO takes time, dedication and Ninja skills
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SEO Is Just A Tool
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Keyword Portfolios
•Develop a list of the words people will use to find your site
•Make them specific
•Use the taxonomy of the potential new client
•Number of Visitors V. Commercial Intent
•Map Keywords to content
• Tools
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https://adwords.google.com/select/KeywordToolExternal
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Other Tools
•Wordtracker
•Amazon
•Youtube
•Internal Site Search
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Content
•Content needs to match the keywords
•Forget the corporate speak – Searcher Is King
•Headlines
•Subheadlines
•Internal Links
•Quality, Informative content wins every day
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Site Hygiene
•How often does Google visit
•What does Google see
•Titles & Descriptions
•Errors
•Site speed
•Google Webmaster Tools
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Google – cache:www.yourwebsite.com
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Titles & Descriptions
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http://www.google.com/webmasters/tools/
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Link building
•Links need to be gathered over time so they don't look false
•Links need to have a mixture of anchor text
•Reciprocal linking no longer works
•Good content builds good links
•Ninja Link Building Skills.....
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Link building ninja skills
•Don't buy links, sponsor events, give donations, be link worthy
•Directories – Yahoo, Best of the Web, Business.com
•Look for broken links on websites and write content for them
•Do online Pr – www.prweb.com & Linkbait
•Use Yahoo site explorer
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Show me the money!
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Summary
•Generate good keywords
•Generate great content
•Link build like its going out of fashion
•Follow @guylevine on twitter
• www.webmarketingadvisor.com
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