What Really Works

May 4, 2011

@SusannahFox

#mh11

The view from the Web 2.0 Summit, 2010

“Your map is wrong” – Mark Zuckerberg

The view from Europe, 1489

6 in 10 U.S. adults go online wirelessly

Nov 2010 survey

85% of U.S. adults have a cell phone

Teens data Sept 2009; adults data Nov 2010

85% use cell phones

35% have apps

24% use apps

All adults

May 2010 and Nov 2010 surveys

1 in 4 adults use apps

Mobile reaches a different audience

4 in 10 U.S. adults have used their cell phones to access the internet:

48% of African Americans40% of Latinos31% of whites

1 in 4 U.S. adults used their cell phones for political activities during the 2010 election:

36% of African Americans25% of Latinos and whites

November 2010 survey

Mobile health

15% of U.S. adults have used their cell phones to look for health information:

28% of 18-29 year-olds 16% of 30-49 year-olds6% of those ages 50+

21% of Latinos15% of African Americans13% of non-Hispanic whites

September 2010 survey

Peer-to-peer health care

The online conversation about health is being driven forward by two significant trends identified by the Pew Internet Project:

The Mobile Difference

The Diagnosis Difference

“In God we trust. All others must bring data.” – W. Edwards Deming

Free data!

All of our reports, data sets, presentations, etc. are on our site:

http://www.pewinternet.org

Quick data questions:

@SusannahFox