FotoIN webinar: Faster marketing and sales in real estate

Automated Photo Documentation:Faster Marketing and SalesIN Real EstatePresented by:Sly Barisic, CEO & Founder of FotoIN Mobile

Featuring:Rivers Pearce, Director of Digital Strategy at Boomtown ROI

Introduction

Marketing and Sales IN Real Estate

Challenges

Technology R/Evolution

Photo Documentation IN Real Estate

Automated Photo Documentation

Use Cases and Benefits

Questions and Answers

AGENDA

HQ in Atlanta, GA

Target markets all property related: Construction, Property/Facilities Management, Real Estate

Strategic partnerships with major cloud storage providers

Other connectors to customers’ systems

FotoIN Overview

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Customers and trials across verticals

“...best field photo documentation solution out there…” Rob McKinney, LEED AP BD+C, Risk Manager

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Technology is a must to compete IN Real Estate

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CLOUD

Anytime, Anywhere Access

Increased Data Security

Collaboration

Analysis

ONLINE

MOBILE

Faster Communication

Easy Photo/Info Capture

More flexible, productive

Faster Research

Speed to market Easier analysis Easier Research Wider reach

Search for efficiency and effectiveness IN Real Estate

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Fierce competition, Depressed prices

Digital and Online evolution (Buyers do the research)

Demographics evolution

Relationships and communication imperative

Inefficient value chain with many stakeholders

Inefficient Field to Office communication

Cumbersome Collateral and Information capture/documentation processes

Lack of collaboration

Mobile and Cloud also coming IN Real Estate

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MOBILE IN THE FIELD

86% use smartphones @ work daily

Messaging, Photos, Maps, Research

BYOD, BYOA, Mobile OS Cameras

CLOUD IN THE OFFICE

22% enterprise profit increase

86% boosted ability to innovate

100,000s already on cloud

BRAIN PROCESSES INFO VISUALY

VISUALS PROCESSED FASTER THAN TEXT

90% 60K times

IMPORTANCE OF PHOTO DOCUMENTATION

MANAGERS MISS INFO B/C THEY CANT FIND IT

59%

Rich archive of property/listing photos and information is valuable to the all the stakeholders

Documenting Property Conditions (Pros/Cons, maximize value)

Marketing Collateral (think high res visuals and SEO)

Staging instructions and communication (fast and effective)

Closing Inspections (easily analyze, estimate, negotiate)

Benchmarking, Comparable Analysis (from property to region)

Photo documentation value IN Real Estate

Capture @ Location Business use

Capture Info

Management @ Office

Manual TransferManual Organization

Manual FilingManual Naming (if any)

Photos separate from notes

Photo documentation capture, management & use is cumbersome and costly

View all to select a fewRandom file names

Lack of contextUse by attachingE-mail to share

Access

Capture photos

Fill out forms/templates

File

Simple to use single tool for photo documenting in the field

Direct connection to company’s own storage/systems

Easy web based management with anytime, anywhere access

Configurable to meet different business needs and workflows

Profile of the ideal photo documentation solution

FotoIN directly connects the field to office and automates photo documentation capture and filing

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Simpler Photo and Info Capture with FotoIN app across devices

Automatically Organize and File Photos to the right folder in Existing Storage

Web Portal to Manage use and Configure filing hierarchy, tags, listing locations, field forms/listings

Direct Connect

Easy to use single capture solution in the field• Snap, tag and annotate photos and capture pocket listing info

• Auto capture GPS, date, time, user and property info

• Data must go with the photos and forms (metadata)

Automated and direct filing to company’s own storage• Immediately organized photo documentation library

• Company maintains control of the photos and data

• Enable photos and data to drive real-time field-to-office workflow

Easy web based management & access anytime, anywhere

• Easy to search photos by keywords or multiple variables

• Usage management with user level permissions

• Create and manage forms, access and analyze data

Configurable to meet different business needs• Configurable filing hierarchy, tags, listing forms

• Predefine geo-fencing and manage listings, locations

Profile of the ideal photo documentation solution

FotoIN Difference: Automatically Filed. Searchable. Configurable.

Easy photo, info and reports capture that saves 20 min/hr

Faster capture of more data for analysis

Automated photo and report field-to-office workflows

Lightning fast keyword search of photos and reports

Fully configurable tags, filing paths, reports

FotoIN Mobile Application

App opens in Gallery View. Click camera button to snap a photo.

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Photo taken. Tap on Screen to add annotation.

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Annotate to document features, staging items, notes for buyer/seller

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Listing data is automatically captured (GPS, address, date/time, listing name). Data is embedded into Photo.

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All data is embedded into the photo and becomes searchable, including custom tags and comments.

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Photo is automatically filed and organized to your server or cloud for easy sharing and collaboration with client, office, vendors

Direct Connection to your system

FotoIN directly connects the field to your office and automates photo documentation capture, filing and workflow

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Simpler Photo and Info Capture with FotoIN app across devices

Automatically Organize and File Photos to YOUR Storage, cloud or in-house

Direct Connect

Automatically Organize and File Photos & Reports

FotoIN Web Management Portal

Customize tags, folder hierarchy

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Predefine property locations using map

Add new users by sending email invitations with preset permissions. Apply your custom brand to reports.

Manage devices and FotoIN usage

Assign user level permissions

Slice, dice and search on Pictorial Pivot. Ex: Search all maintenance items on a specific property during a date range

Quickly find any photos – including keyword search

Filtering photos from app Map functionality Reports Import photo E-mail photo Settings

FotoIN additional functionalities

Custom Reports

Custom Report User Interface – Coming Soon

Reports for Move-In/Move-Out, Inspections & Maintenance

Sample Inspection Report

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Use Cases and ROI

Automated filing and organization to your server

Save 20 minutes per every hour of taking photos

Save time and make $1.000’s extra by turning over and selling more houses

Automated workflow to internal team members and buyers/sellers Custom tags are used to categorize photos and initiate internal marketing and

listing workflows, Document and analyze staging instructions for seller/vendor Photos can be tagged and shared with buyer/seller so that everyone has access

to great photo documentation of every property Enables Realtor to provide buyer with photos and data when they visit potential

target properties without buyer in attendance

FotoIN Customer Benefits

Captured data is embedded into photos and easily searchable/analysable

Use annotations, tags and comments to capture buyer specific likes/dislikes

Data is searchable. Ex: Find all properties that we looked at with certain color/type of granite countertops

Custom Reports

Provide Staging report for Sellers when getting ready to list properties

Provide Highlight reports with buyers after day of showing properties

Create Marketing reports and tasks for internal team

Inspection reports of property inspections


Documenting Property Conditions

Reduce photo documentation and filing time by over 30%

Results in $1,000’s in time saving per user annually

Provide Tenant with solution to documents issues

Regular Property Management and Maintenance

Immediate collaboration on defects and issues from the field to office or vendor

Reduces hours, days of back and forth communication and repeated site visits

Provided GPS proof of completed work for maintenance staff;

Custom Photo Centric Reports for work orders and maintenance requests, move in/out, special construction


Regular Reporting to Owners

FotoIN’s automated filing of photos and reports, combined with server notifications and workflow provide for real-time collaboration from the field to owner/third parties

Saves owner $1,000’s of dollars of having to hire outsourced labor to provide up-to-date photo documentation

Custom reports that can be generated and distributed from field (your branding)

Reduce Warranty and Litigation costs

Photos can be searched and found in seconds instead of hours

Elimination of one legal issue pays for FotoIN for the entire company

Eliminates rework

An archived site work history is valuable to the facilities management company, the client and other partners


For more info contact: [email protected] [email protected]

@fotoinmobile

fotoin-mobile

THANK YOU!

Q&A