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Fortumo Company Overview Friday, July 19, 13

Fortumo Carrier Billing Solutions 2013

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Fortumo is leading provider of mobile payments reaching over 3 billion mobile customers in 80 countries. Fortumo enables carrier billing on Android, NOOK, Windows Phone, Web and Developer API.

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Page 1: Fortumo Carrier Billing Solutions 2013

Fortumo

Company Overview

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Page 2: Fortumo Carrier Billing Solutions 2013

Fortumo¡ Founded in 2007¡ Mobile operator billing in 80 countries¡ Offices in Europe (Estonia), US (San Francisco) and Asia

(Beijing)¡ Team of 60+ people¡ Backed by Intel Capital, Greycroft Partners & Mobi Solutions

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Page 3: Fortumo Carrier Billing Solutions 2013

Fortumo is used by...4

... and 86 000 other developers in over 100 countries

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Page 4: Fortumo Carrier Billing Solutions 2013

Mobile Operator Billing:Larger Coverage Than Credit Cards

¡ 5 billion mobile phone users worldwide, only 1.5 billion credit cards.

¡ In emerging markets, the difference can be up to ten-fold.

¡ Without mobile payments, you are missing out on payments from more than 3 billion people.

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Mobile Operator Billing:Better Conversion Than Credit Cards

Credit Card Payment

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Mobile payments have up to 10x better conversion than credit cards due to a simpler payment flow.

Mobile Payment

vs

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Global Coverage in 80 Countries8

Full overview of countries & operators: http://fortumo.com/countries

300 mobile operators + especially strong partnerships in the emerging markets in Europe,

Asia, Americas, Middle East & Africa

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For selling digital goods on any platform

Mobile apps & games

Downloadable software Online services

Payment aggregators

Music & video Social networks

E-books

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In-App Purchasing: Android¡ One integration, one-click checkout, on any Android

device

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Example: In-App Purchasing on NOOK

¡ Fortumo is the official in-app payments partner for NOOK Apps, managing developer onboarding, support and payouts.

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„We are thrilled to work with Fortumo to bring in-app purchasing to our community of developers so they can foster a more profitable relationship with their customers“ Claudia Romanini, VP of NOOK Apps, Barnes & Noble

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Page 10: Fortumo Carrier Billing Solutions 2013

Complimentary App Distribution¡ Fortumo helps developers who use Fortumo

payments to distribute their apps in more than 30 different alternative Android appstores: free of charge.

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Page 11: Fortumo Carrier Billing Solutions 2013

In-App Purchasing: Windows¡ Charge for freemium

features within your app using Fortumo industry-leading native in-app purchasing SDK-s.

¡ One integration for Windows 8 & Windows Phone.

¡ Modern UI for familiar payment experience.

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„Through partnership with Fortumo, there are more opportunities for developers to monetize users in emerging markets.“

John Richards, Senior Director, Microsoft

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Cross-Platform Mobile Payments¡ Browser-based mobile payments: one

integration, works on any computer, tablet, smartphone or feature phone & smart TV-s.

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Trusted Partner API

For integrations and white-labeling that give you full control over the payment flow and user experience.

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Self-service setup at Fortumo.com

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