Max Haines-StilesFounder

Foodia.comSan Francisco

find good food

Food: the landscape

• There’s no one hub for all this food info

• Food choices can be a gamble without adequate info

• It’s hard to find tasty, nutritious, sustainable, good food

• Food: a huge market• $1.6 trillion industry with

310 million consumers

• 50,000 different SKUs at your local supermarket• Hundreds of thousands of

food datapoints and info sources

What we’re doing

• The ‘Yelp for food products’

• Use foodia for:– reviews

• is this food good?– solving confusion

• free range? IPM? huh?– conversations

• what are my friends eating?

Broad goals• Improve the shopping

experience • Facilitate food discovery• Helps folks shop & eat better

Traction (beta release 4/8/11)• 2,538 users (recurring visitors)• 00:08:54 avg time on site• 100,000 products in database

Next Milestones• 10,000 active users• 200,000 SKUs in database• Partnerships with 10 brands

Financing• Bootstrapped, but looking to

raise $500,000 by 5/31

Where we’re going

Company snapshotTeam

• Max Haines-Stiles (Founder)– KFF; BA (Stanford)

• Tommy Tam (Engineering)– Founder and CEO (Aerio); Founder, VP

of Eng. (Accela); Senior Eng. (Apple); MS (MIT)

• Shila Soni (Health)– MS in Epidemiology (Stanford)

• Michael Huang (Design/Dev)– Joby; BS (Stanford)

• Tito Balsamo (Design Intern)– BS Stanford

• Founded: July 30, 2010 in San Francisco