Finding the Tweet Spot in Social Media

Finding the

‘Tweet’ Spot in

Social Media

collaborate educate inform

collaborate educate informcollaborate educate inform

What is it? Web 2.0Social

Media


• Accessible Information (web browser /PDA/WiFi)

• Users Manage Information (waypoints /directions)

• Users Add Value (3D visual renderings)

• Easy to Use (no instructions typically required)

• Product refines with use




A Few Stats


Life Cycles


People Are Engaged �



CONSUMERS are in:



A Short Review�


What You Need to Know�

Online conversations happen with or without you &

your decision to participate or not is irrelevant.

Your customers have been empowered

to discussed YOUR brand.

Why not choose to be a part

of the conversation?



Web 2.0 has empowered us to

communicate differently – and forces us to

embrace the ‘public’ in Public Relations.



The Rules Have Changed

• Pervasive vs. Persuasive

• Internal Communications

“All hands on deck”


WIKI BLOG PODCAST SYNDICATE

TAGGING CROWDCASTING WORKSPACESSOCIAL

NETWORKS

BUSINESS

PROCESS

AUTOMATION

SIMULATION OPTIMIZATIONSUPPLY CHAIN

MANAGEMENT

COMMUNICATE

COLLABORATE

PERFORM

Technology As Problem Solvers



LinkedIn


Facebook


Twitter


Listen

Learn

Innovate


LEARN what people want

to know/solved

LEARN how to improve customer

service

LEARN their language

LEARN the Customer’s

Mood

Learn new insights that

help you INNOVATE


LISTENMarket

Experts/Innovators

Competitors

People (not your typical

markets)


Improve Customer Service

Develop New or Modify Existing

Products & Services

YOUR INNOVATION

Modify Structure and Process

Improve Internal & External

Communication

INNOVATE





You can do this . . .

Videos – shot with webcams

or handheld video camera

Uploaded to YouTube and

cross-posted here


Saved Search

Published as an RSS

feed – automatically

updates here


Saved Search

Published as an RSS

feed – automatically

updates here


How To Make Your ‘Ideas’ Energy Efficient?


Who do

you want

to reach

What are

your

objectives

How will

you engage

Choose

your Social

Media

Technology

Current or potential employees,

customers, peers, media

Spread messages

Facilitate word-of-mouth marketing

Brand Monitoring

Support customers

Idea mining

Work more efficiently

Query Audience

Facilitate Discussions

Build Communities

Crowdsource Ideas

Mobilize Advocates

Observe

Strategy

Do OUR audiences use it?

If so, how?

Will the technology support OUR

engagement strategy?



We can help


• Social Media SWOT

• Immersion and Orientation for

Senior Managers

• Roadmap and Social Media

Plan

• Technical Assistance or

Guidelines to Implement


Our Coordinates

Norman Mendoza Tracy Annicchiarico

President Communications Manager &

[email protected] Online Research Specialist

[email protected]

www.redengine.com
