Finding the “Right” Users

Diane LoviglioUser Experience Researcher

Lean Startup MachineJan 2012

Architecture & AnthropologyStartup FounderUX ResearcherStartup Mentor

Study on Bill Splitters

is age a significant factor for our user base? would young couples, living together use our service? how are people splitting bills now? other services? paper? spreadsheet? I’ll get you this time, you get me next time? when and where do they split the bills? once a month? every time a bill comes in? at restaurants? in their living rooms? how many people do they split bills with on a regular basis?

What do we want to know?

Write a screener to recruit them.

go where they are online personal connections tweets with competitors hashtag specific social networks craigslist volunteers (last resort)

go where they are in real life lounges in dorm rooms outside restaurants friends

How did you find people to take the screener?

How do you pick the right responders?

variety

Study on Web Developers

how many apps or websites do they build a year? what tools do they use? how many people are on their team? what type of analytics do they care about? why do they develop for the platform they do? what type of documentation do they use?

What do we want to know?

Write a screener to recruit them.

How did you find people to take the screener?

go where they are online email personal connections tweet with #mozilla #HTML5 #apps send it to other devs to pass around

How do you pick the right responders?

small game shop30 peoplebay areaFacebook, now iOS

utility appHTML5 dev & designerfreelancerUKFacebook, iOS, Android

social app3 peopledistributed teamiOS, Android

utility appdesignerfreelancerseattleiOS

music app3 peoplebay areaiOS

Finding the “Right” Users@dianeloviglio

User Experience Researcher