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TVX 2014 presentation on the paper "TV Discovery & Enjoy - a New Approach to Help Users Finding the Right TV Program to Watch" carried by the CETAC.MEDIA - Social iTV group of the University of Aveiro.
Citation preview
TV Discovery & Enjoya New Approach to Help Users Finding the Right TV Program to Watch
http://socialitv.web.ua.pt
Jorge Abreu* | Pedro Almeida* | Bruno Teles*
Other team members: Márcio Reis*, Bernardo Cardoso**, Herlander Santos**
*CETAC.media | Universidade de Aveiro | Portugal
**PT Inovação e Sistemas
#live
#vod
#timeshift
>12.000 unique programs
#epg
#epg#zapping25% of people zap more than 20 minutes (a day)
87% claim to see the same channelsmost of the times
PhilippePhaurehttps://www.flickr.com/photos/89273825@N02/
previous work
> despite the multiplatform offer TV remains a centralpart of the daily routines;
> there is a partial "disenchantment" with the current models of EPG;
> the family context is still important when deciding what to watch together;
> the cognitive process (selection of TV content) is mainly supported in…
The Survey / main conclusions
The Survey / main conclusions
Most important criteria when choosing what to watch
89%
72%
60% 59%
36%28%
24%
12%
1%
Program genre State of mind at the moment
Being alone or accompanied Available time
Program interveners Time of day (morning, afternoon, evening)
Program duration Program language
Other
> men: TV genre | women: “state of mind”
TV Discovery & Enjoy the prototype
research goals
> Create an application to support the viewers in a contextualized discovery of TV content
> Consider the cognitive process of the decision on what to see
> Seamlessly integrate different sources:> broadcast TV channels
> automatic recordings > VoD movies catalogue
> Prototype built over a commercial IPTV solutionMicrosoft Mediaroom – Presentation Framework
We have the criteriaWhat about metadata?
algorithm service DB criteria management STBoperator services
data sources
algorithm service DB criteria management STB
CATALOGUING SYSTEM
operator services
data sources
FILTERING SYSTEM IPTV APPLICATION
GENRESRATING
AUDIENCEMOOD
NAMEDURATION
CRITERIA
Technical implementation
how it works?
Looking for something to watch…
after some (mindless) zapping…
… a background algorithm detects it and suggests TvDE
… blue button opens TvDE
The user chooses through the criteria
pressing the OK button closes the filter bar
a vertical carrousel provides the results
Selection (OK button) à the program starts
theevaluation
The evaluation goals
Lab evaluation to:
> validate the suitability of the functional solutions and criteria vs the preliminary survey results
> evaluate the application usability
> determine the suitability of the recommendations to the chosen criteria
> evaluate the user experience and the expectations towards the use of the application.
The setup
> people that had already participated in the first survey and other volunteers
1stà presentation of the evaluation goals
2ndà free exploration of the prototype
3rdà carrying of a set of predefined tasks
The evaluators
Average 26,7 M (50%) F (50%)
Bachelor (40%)
Masters (25%)
PhD (30%)
Students (50%)
Working-students (20%)
The evaluators
High percentage of timeshifted TV consumption
Using other media devices apart from regular TV
Low frequency of use of the TV providers services (DVR, Vod,…)
2 groups of 10 users each:
LC lower TV consumption
HC higher TV consumption
the evaluation results …
The Survey / interface evaluation
organization aesthetics ease of navig.
all above the average þ
The Survey / interface evaluation
interaction tasks
main tasks with highly positive resultsevaluation task needs to be improved
The Survey / interface evaluation
importance of each criteria
remember: in 1st survey mood was the 2nd criteria!
LC Format / Genre / Audience / Duration / MoodHC Format/Genre / Duration / Mood / Audience
The evaluators opinions
TvDE in my home?
HC 70% much interested
30% interested
LC 80% much interested
20% interested
An application which maps the cognitive processes of users has a very interesting potential, especially as an alternative
to the traditional model of EPGs (grid based).
discovery on TVþwhat about 2nd screen?
Aplicação Tablet
More info
http://socialitv.web.ua.pt
Jorge Abreu* | Pedro Almeida* | Bruno Teles*
Other team members: Márcio Reis*, Bernardo Cardoso**, Herlander Santos**
*CETAC.media | Universidade de Aveiro | Portugal
**PT Inovação e Sistemas