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GENERATE SPONSORSHIP REVENUE, BRAND ENGAGEMENT AND DATA CAPTURE THROUGH SOCIAL GAMES
ENGAGING FANSwith game-based marketing
We offer a new way to engage/extend your fan base,and generate revenue through a truly social game
FANTOM – digital collections
We turn your squad and match day digital images into a collecting game
You gain a new revenue stream (sponsored messaging, in game purchases)
We capture data including 1000’s of email marketing permissions
You increase brand-to-fan Facebook engagement x 5 times
CORE VALUE TO YOU..
New sponsor revenue
Ticket and merch sales
Full season fan interaction
• In-programme rewards
• Fan packs for completers
• Big match ticket prizes
• Capture marketing emails
• Revenue from
merchandise and tickets
CORE VALUE TO SPONSOR
Their brand on the game
Qualified database for marketing
Audience growth
• Menus
• Covers
• Stickers
• Emails
• Facebook shares
• Twitter Posts
FANTOM – in Sports and Entertainment
Menus
Covers
Emails
StickersFacebook
shares
Twitter Posts
Facebook shares
Album advertisement
Rich media stickers
“The Fantom app is a fantastic marketing tool; it is flexible, reactive, captures data and it offers us a brand engagement solution for Facebook as well as a vector for our ticket sales.”
Claire SurrattMarketing Co-ordinator
Impact Wrestling
CASE STUDIES: Impact Wrestling
30,000 fans playing it
Over 500,000 interactions between fans
50% of fans logged in 10 days in a row
CASE STUDIES: Wolves
Average user logged in 13 times to play.
Average fan interacted with 25 other Wolves fans
Increased Wolves’ Facebook engagement
with fans by 10 times
“Fantom provided us with a fantastic social media engagement tool… that seemed to re-ignite fans passion for the Club by reminding them of past events and achievements.”
Laura PriceMarketing Manager
Wolverhampton Wanderers
CASE STUDIES: QPR
42% of QPR fans that engaged played 7 days in a row
Average QPR fan logged in 13 times to play
“I couldn’t speak more highly of Fantom and the digital sticker album they created for us this season. The engagement rates have exceeded all expectations and the feedback we’ve had, particularly from our
younger fans, has been superb. It has been a pleasure working with the team at Fantom, their work is highly recommended by everyone at QPR.”
Jon Davies CRM & Digital Marketing Manager
HOW IT WORKS
You attract a sponsor
We build it
We host it
You promote it on your facebook and website
We keep it updated together
We report monthly
We give you the database at the end of season
