3. Introduction to FacebookFacebook is a well known
socialnetworking service and website launchedin February 2004,
which is operated andprivately owned by Facebook Inc.
4. So what's all the Hype?What exactly is Facebook?Facebook is
a social networking websiteFacebook is a free service that allows
you tocreate an online page to connect with friends,family, or make
new friends with anyoneanywhere.On your Facebook page you can
sharepictures, personal information , messages,videos , join groups
and add applications.
5. Facebooks History The website was founded by Mark
Zuckerberg, Eduardo Saverin,Dustin Moskovitz, and Chris Hughes in
2004. All founders were students at Harvard University. Membership
was originally restricted to students of HarvardCollege, and within
the first month, more than half theundergraduate population at
Harvard was registered on theservice. Facebook founders promoted
the website. It became highlyused by universities in the United
states and gradually mostuniversities in Canada.
6. Day after day, the website became an interestinginvestment
for entrepreneurs, Facebook becameincorporated in mid 2004. In
2007, Microsoft announced that it had purchaseda 1.6% share of
Facebook for $240 million, givingFacebook a total implied value of
around $15 billion. In April 2012 Facebook bought the
applicationInstagram for US$1 billion.
7. Facebook and orkut Orkut was founded byOrkut Bykkkten
inJanuary 24 2004 .Lateracquired by google. Orkut is famous in
Brazil (50.6%) and India(20.4%) Facebook transformed as a platform
whereprogrammers can create applications on it,Todaythere are
800,000 developers around the world.
8. SWOT ANALYSIS of orkutSTRENGTHSOrkut has simple user
interface that aaverage person can use it without hassle.orkut has
some better security featureslike applying security for
photos,scraps.Orkut there are some 100+ pluginsWEAKNESSLack
possibilities of integrating secureapplications inside WebPages.No
game application is integrated right insidethe Orkut.No e-mail
confirmation to prove thegenuineness of a person before the
moderatorof a community approves the request.OPPORTUNITYOrkut
recently updated its interface with newone.Orkut released Photo Tag
feature.12/15 Orkut applications are very popular. Orkut recently
launched poke feature.Orkut still have a huge market share in
Indiaalthough the growth is not high.THREATOrkut has got an
unnprofessional look of fewfeatures.Orkut has got only 100+
pluggins comparedto more than 1000 application for Facebook.One
cannot always configure the options forprivacy as deemed
appropriate.
9. Facebook Features: Facebook Chat Friending: sending friend
requests to users Facebook credits: allows users to buy virtual
products forgames and apps on Facebook Listen with friends: allows
you to listen to music with yourfriends Like button Messages and
Inbox Notifications Poke: gesture to attract another users
attention Photos and Photo tagging
10. The People of Facebook Everyone is capable of using
Facebook since it is veryeasy to use. People from different ages
are able to login and socialize. There has been a survey conducted
to collectinformation regarding who uses Facebook. Almost 100% of
the responses stated that teenagersare the most users of this
social network.
11. AMAZING FACTSABOUT
12. Over 1.3 billion users across 212countries
13. Survey Response for:Who uses Facebook the most
14. Females constitute 60% of total users
15. Why Use Facebook? People use Facebook to fulfill two basic
socialneeds:1. The need to fit in2. The need for
self-presentation
16. Benefits of Facebook Easy to use. A connecting tool to stay
in touch with family andfriends. Facebook allows you post anything
on your wall, soyou can freely express thoughts and ideas. It is a
more effective way of advertising.
17. Facebook is specifically beneficial in business: It is a
great opportunity for businesses tomake their products known.
Allows businesses gain many new customers. Provides an opportunity
for sellers to buildsuccessful business cases as they
targetspecific vertical markets with specific
businessobjectives.
18. Drawbacks of Facebook Time consumption Facebook addiction
Privacy considerations
19. FACEBOOKADDICTIONFACTS
20. 56% of FB users play GAMES% of GAMERSGamersNon gamers
21. 3 out of every 5 users
22. Over 60 million people were addicted
23. FB affecting youth
24. FB Addiction Detector
25. Giving up FB is like giving upsmoking
26. Once You Are Addicted, ItsHard To Recover
27. Facebook is one of the most famous social networks. It is
widely used by people of both genders anddifferent ages. It is easy
to use and it is a good way to remain sociallyinteractive with
friends and family. If we use it correctly, then we can avoid all
thedisadvantages that might occur if we are not carefulenough.
28. WHATSAPP
29. Whats up?WhatsApp Messenger is a cross-platform mobile
messagingapp which allows users to exchange messages -and much
more-withouthaving to pay for them. It is cool, right?!_
30. Founded in 2008BrianActonJamKoumWho?was founded by two guys
who spent combined20 years geeky stuff at Yahoo! Inc. before
startingWhatsApp.
31. Where?Founded in the heart of Silicon VallAlready
translated to 32 languages.Available for iPhone,
BlackBerry,Android,Nokia.ey.Windows Phones and
33. SWOT ANALYSISSWTStrengthsLoyal customersMarket share
leadershipNo need to logGroup ChatAllow send videos, pictures,voice
notesNo need to add friendsNo need PIN or user numberAvailable for
all platformsOpportunitiesAdvanced technologyIncreased demand
forsmart phonesNew acquisitionsNew products &
servicesThreatsCompetitionProduct substitutionSimilar applications
andfreeOWeaknessesNot diversifiedCompetitive marketOnly works with
a data planor wi - fi
34. azingts aboutAfamc
35. 55Employees32 engineers in themillion ratio of
developersteam, which means, 1 to 14to active users
36. 430 million430of monthly active users 400350300250200Apr13
Jun13 Aug13 Oct13 Dec13 Jan14and growing, WhatsApp is addingover 1
million new users each day.
37. sy72% usercheck the app everydaIn contrast, the industry
standard is between 10% and 20%, and only a handful of companies
top 50%.The average numberthe applicationof times that users
checkis 23 times per day
38. 50 Everyday Whatsapp processesbillioan average user sn
messagesends more than 1000per monthmessages
39. 5iAn average WhatsApp us00millionmages sent per dayer
uploads 40 photos,sends 7 videos & 13 voices messages per
month
40. Not diversified Weak distribution network To access the
account can only be paid bycredit card only Only works with a data
plan or wifi Competition Product substitution Similar applications
and free
41. CREATING WEALTH FOR THENATION Its free only for 1 year,
just to make people get used toit and become addicted so that once
the trialexpires, people pay $0.99.Ways to create wealth- 1.
Advertising 2. Subscribers 3. Selling Data 4. Royalties 5. Freemium
6. Affiliation
42. TO DELAY THE MATURITYPERIOD Add video calling feature
Changing GUI and all itsgraphics.
43. RESULTS FROM CASE STUDY Messaging used to cost rs. 5
earlier. Then way2sms came in with free sms. And then whatsapp came
up with innovation like:No login or logout. All most free. Supports
almost all platforms like windows,andriod, black berry, apple.
Large number of emoticons. Automatic connection through
contacts.
44. WAR B/W FBAND WATSAPP
45. TOPCompetitors Of
46. Country of Origin: IndiaNo. of users: 15M+
47. Country of Origin: ChinaNo of users: 300M+
48. Country of Origin: United StatesNo of users: 700M+
49. Country of Origin: CanadaNo of users: 40M+
50. Country of Origin: CyprusNo of users: 280M+
51. Country of Origin: CanadaNo of users: 80M+
52. Country of Origin: United StatesNo of users: 130M+
53. Country of Origin: South KoreaNo of users: 130M+
54. Country of Origin: JapanNo. of users: 350M+
55. User millionsPlatform
56. ACQUISTION
57. Facebook announcedon 19th February thepurchase of
WhatsAppin a $19Billion deal.It means $ 42 per WhatsApp
user.WhatsApp reportedly earned total revenuesof about 20 million
last year.
58. Break Up Of $19 BillionWats App Buy: $4 billion in cash +
$12 billion worth FB shares + $3 billion ESOP(Employee
StockOwnership Plan.)
59. How are they doing the money?WhatsApp is free for the first
year. After that, it charges $ 0.99for continued service. Not
toomuch?Pure SubscriptionRevenue Model.$ 0,99/per year
60. Whatsapp maybe worth morethan $19 BillionAnalysts predict
that WhatsApp couldreach 2Bn users and generate ARPUof $2,50 at 80%
margins.