Introduction to

4/2/12

What is Timeline?

• A new section of a Facebook user’s account• Reverse-chronological display of user’s history• Replaces and combines user’s FB Wall and

Profile• Your News Feed remains the same• Your older posts are now more easily

accessible

Do I Have to Use Timeline?

• Yes, it’s now a mandatory change• It’s just another change/upgrade to FB• Visually it’s difference• Same things you had before• More options than before

What It Does

• “Shows the story of your life”

• Controlled by you• Displayed in

reverse timeline sequence

What Does It Look Like?

• A cross between a “visual blog and online scrapbook”

• Vertical• Reverse chronology• Allows you to note

which posts are important to you

Biggest visual change: Cover photo

Cover Photos

• Image dimensions: 851 x 315

• Allowed:– Branding– Inspiring visually– Creativity

• Not allowed:– Call-to-actions– Contact info– URLs– Like/Share

Tabs Are Now Apps

• No default landing tab• Tabs are now apps• 4 apps always on display• Up to 14 custom apps

on your Timeline• Create custom

thumbnails• Apps have unique URLs

Larger photos/postings

What Appears on Timeline?

• Status updates• Photos• Friendships made• Job history• Marital status• Other profile

information

What It Doesn’t Do

• It will NOT replace your News Feed page

• You will still see your friends’ posts as you always have

What About My Privacy?

• You control who sees your posts and who doesn’t

• Click the “Custom” button to select

• Or enter your status as usual

• You can still delete posts• Account Privacy is also

under your control

Timeline Pros

• You can edit who sees what on your Timeline anytime (pre-Timeline material was public by default)

• You can choose whether you want people to be able to see your pre-Timeline posts (make your choice soon)

Life Events/Milestones

• You can add life events, current or back-dated

• You can create custom life events or milestones in your business

Back-dating

• You can back-date photos, and they will show up in the appropriate time of your life (photo from 10 years ago goes under 2002)

App Integration

• Outside apps can be integrated into your Timeline (it’s optional)

• It can automatically post activities you do in other apps– Pinterest– Yahoo News, Wall Street Journal (will post when

you view an article)– Digg– Music, entertainment, fitness, travel, etc.

More Timeline Pros

• More “About” space and direct link to your website

• Cover photo adds flair to the once plain pages• You can highlight items by clicking the

Highlight Star

Action Steps

Dive in!

Familiarize Yourself with Timeline

Find out how people are

usingTimeline

Double Check Your Privacy

• Set your privacy settings– Arrow menu– “Privacy

Settings”– Customize your

settings

Action Steps for You

• Dive in • Cover photo• Life

Events/Milestones

• Update your privacy

Resources

• “12 Things You Should Know About Facebook Timeline” – Jill Duffy

• “Facebook Relaunches Timeline, Timeline Apps” – Mark Hachman

• “New Facebook Pages with Timeline Design” – Kristi Hines

• “15 Must Know Tips to Rock Your New Facebook Timeline Business Page” – Pam Moore