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Setting up a Facebook page for co-ops. For more, visit BirminghamBlogging.com. © 2010 Wade Kwon
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Facebook page campBy Wade Kwon
@WadeOnTweets
What on earth arewe going to do with a
Facebook page?
Ask yourself …• If Facebook is where your
customers are …• If you have specific business
goals …• If you feel comfortable
participating in theFacebook universe …
Goals
Define goals for Facebook.• Branding• Awareness• Customer Service• Education• Marketing
Define goals for Facebook.• Example
In 2011, we will have 500 fans on Facebook to interact with about energy conservation and ways our company can help.
Set-up
Setting up the page• Have a personal Facebook
account.• Find “Create a Page.”• Add text, art.• Get 25 fans to earn your custom
URL.– http://facebook.com/username
After page set-up …• Promote it!• Check it daily!• Set up … your schedule!• Set up … your team!
• 10-minute break •
Engagement
Content• Go back to your goal: That will
define your content.• News• Tips• Questions• Greetings
Content• Photos• Links• Thanks• Events• Reminders• Promotions• Videos• Fun
But …• “How often should I send updates
to our Facebook fans?”– Too much?– Too little?
Interaction• Respond to your fans.
– With speed.– With courtesy.– With a helpful, positive attitude.
Results
Metrics are important.• Is it working?• If so, what is working?• What needs to be fixed?
Internal metrics• Likes / fans• Likes on updates• Comments on updates• Demographics• Page views• Mentions
External metrics• Referrals to your website• Customer satisfaction survey
– Customers who are Facebook fansvs.customers who are not Facebook fans
Plan. Build. Test. Measure.