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SnipClip GmbHSchellingstraße 3580799 München

Tel. +49 (0)89 45 20 506‐11Email info@snipclip.comWeb www.snipclip.com

2

SnipClip: The Facebook ExpertsOVERVIEW

Team

Since 2007, Munich20 Facebook Concepter, Designer & DeveloperConsultancy, Conception, Design, Programming & Optimization

Services

References Projects

> 150 Projects (Facebook Apps)For 5 DAX companies and more than 10 international brandsMore than 100.000 usersFan growth more than 40% in 3 weeks

Apps Ads Mobile

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AgendaOVERVIEW

IntroductionSocial. Local. Mobile.

Facebook PlattformThe social network became a web platform.

Facebook Mobile AppsMobile becomes viral.

Outlook From platform to marketplace

4

Facebook: the New Start PageINTRODUCTION

Check: http://checkfacebook.com, http://allfacebook.de

5

Facebook in GermanyINTRODUCTION

Facts about Facebook  (02‐12):

812 million users worldwide22.6 million users in Germany34.7% of German online population is on Facebook.More than 50% of the users arebetween 18 and 34 years old.The average user spends 55 minutes each day on Facebook.

Check: http://checkfacebook.com, http://allfacebook.de

Germany ‐ Gender

Germany ‐ Age

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Mobile and Social belong together.INTRODUCTION

* Check: http://www.internetworld.de/Nachrichten/Mobile/Zahlen‐Studien/GfK‐Studie‐zur‐Facebook‐Nutzung‐Smartphones‐ersetzen‐immer‐haeufiger‐den‐PC‐64462.html

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Mobile wins.INTRODUCTION

Check: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

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Social Networking is #2 Mobile App.INTRODUCTION

Check: http://blog.flurry.com/bid/63907/Mobile‐Apps‐Put‐the‐Web‐in‐Their‐Rear‐view‐Mirror

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SoLoMo: Social. Local. Mobile.INTRODUCTION

Check: http://blog.kennstdueinen.de/wp‐content/uploads/2012/02/TheRiseoftheSoMoLoShopper.png

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SoLoMo in Action: GlanceeINTRODUCTION

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SoLoMo in Action: GlanceeINTRODUCTION

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SoLoMo in Action: GlanceeINTRODUCTION

13

SoLoMo in Action: GlanceeINTRODUCTION

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SoLoMo in Action: GlanceeINTRODUCTION

15

BrandBrand

Social Business OpportunityINTRODUCTION

Social Business Application

EngageEngageInterestInterestDiscoverDiscover

PurchaseBenefitShare

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AgendaOVERVIEW

IntroductionSocial. Local. Mobile.

Facebook PlattformThe social network became a web platform.

Facebook Mobile AppsMobile becomes viral.

Outlook From platform to marketplace

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Facts about FacebookFACEBOOK PLATTFORM

18

Facebook is everywhere.FACEBOOK PLATTFORM

All Major Devices

>2500 devices *

* https://www.facebook.com/Facebookmobileplatform?sk=wall

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The Facebook WebFACEBOOK PLATTFORM

* http://t3n.de/news/facebook‐2012‐zahlen‐daten‐354981/facebook_infografik_2012_big/

7.000.000Websites are connected with Facebook. *

+

10.000Websites integrate Facebook each day. *

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Apps. Apps. Apps.FACEBOOK PLATTFORM

20.000.000Apps are installed every day.

* http://t3n.de/news/facebook‐2012‐zahlen‐daten‐354981/facebook_infografik_2012_big/

500.000.000Users of Facebook Apps Facebook 

Connect(ed) Website

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Facebook CreditsFacebook Credits

Facebook DealsFacebook Deals

Facebook Social Plugins

Facebook Social Plugins

Facebook PlacesFacebook Places

Facebook PagesFacebook Pages

Facebook ToolboxFACEBOOK PLATTFORM

Facebook AppsFacebook Apps

Facebook ConnectFacebook Connect

Facebook AdsFacebook Ads

Facebook MobileFacebook Mobile

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FarmVille & Co.FACEBOOK PLATTFORM

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Technical ArchitectureFACEBOOK PLATTFORM

Facebook Server Your Server

Facebook API

iFrameiFrame

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Share your Life!FACEBOOK PLATTFORM

Check: http://www.facebook.com/about/timeline

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Beyond the Like ButtonFACEBOOK PLATTFORM

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Social by DesignFACEBOOK PLATTFORM

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Social Discovery & EngagementFACEBOOK PLATTFORM

28* http://newsroom.fb.com/Announcements/Early‐Success‐Stories‐Timeline‐Apps‐and‐Open‐Graph‐fa.aspx

Fab.comFACEBOOK PLATTFORM

+50% Traffic

29* http://newsroom.fb.com/Announcements/Early‐Success‐Stories‐Timeline‐Apps‐and‐Open‐Graph‐fa.aspx

FoodspottingFACEBOOK PLATTFORM

+300% Visits and Activity

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AgendaOVERVIEW

IntroductionSocial. Local. Mobile.

Facebook PlattformThe social network became a web platform.

Facebook Mobile AppsMobile becomes viral.

Outlook From platform to marketplace

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Five Facts about Facebook Mobile AppsFACEBOOK MOBILE APPS

1. 425 million mobile users per month

2. HTML5 or Native App

3. Social Distribution Channels

4. Single Sign‐on

5. Facebook Credits enabled

Check: http://www.allfacebook.com/facebook‐mobile‐app‐2011‐10 and http://www.allfacebook.com/facebook‐mobile‐apps‐2012‐02

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The Magic: HTML5 + CSS3FACEBOOK MOBILE APPS

1. Write‐once

HTML5 + CSS3

2. Run‐everywhere

3. Allow‐once

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BranchOutFACEBOOK MOBILE APPS

34

BranchOutFACEBOOK MOBILE APPS

35

The Mobile EffectFACEBOOK MOBILE APPS

* http://techcrunch.com/2012/03/02/branchout‐growth/

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The Guardian ReaderFACEBOOK MOBILE APPS

37

GoodReadsFACEBOOK MOBILE APPS

38

PinterestFACEBOOK MOBILE APPS

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Viral Mobile DistributionFACEBOOK MOBILE APPS

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Friend Invite RequestsFACEBOOK MOBILE APPS

41

Wall PostsFACEBOOK MOBILE APPS

42

BookmarkingFACEBOOK MOBILE APPS

43

SearchFACEBOOK MOBILE APPS

44

AgendaOVERVIEW

IntroductionSocial. Local. Mobile.

Facebook PlattformThe social network became a web platform.

Facebook Mobile AppsMobile becomes viral.

Outlook From platform to marketplace

45

Facebook Mobile AdsOUTLOOK

Check: http://techcrunch.com/2011/12/13/mobile‐sponsored‐stories/ und http://venturebeat.com/2012/02/29/facebooks‐mobile‐ads/

46

Facebook Mobile CreditsOUTLOOK

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Five Facts about Facebook CreditsOUTLOOK

1. Direct billing via carrier/provider

2. Not for iPhones – SORRY!

3. Facebook takes 30% share

4. Expect FB Credits beeing accepted at your retailer soon

5. Game Developers forced to FB Credits since Jul. 2011

Check:http://www.facebook.com/credits/http://techcrunch.com/2012/02/27/facebook‐mobile‐operator‐billing/http://www.excitingcommerce.de/2011/03/credits‐facebook‐macht‐dynamische‐angebotsanpassung‐mit‐api‐einfacher.html

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Facebook RevenueOUTLOOK

Check: http://www.splatf.com/2012/02/facebook‐revenue/

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More to readOUTLOOK

Facebook Mobile Platform & more:•http://www.facebookmobileweb.com/showcase/•https://www.facebook.com/mobile/•https://www.facebook.com/Facebookmobileplatform?sk=wall•https://developers.facebook.com/docs/guides/mobile/•„Winning in mobile with Facebook‘s social distribution“:https://www.facebook.com/photo.php?v=10150860431269622&set=vb.19292868552&type=2&theater•http://www.facebook.com/credits/•http://developers.facebook.com/docs/credits/

HTML5, Native Apps etc.:•http://www.html5rocks.com/en/mobile/nativedebate/•http://factore.ca/experiments/html5_vs_native/map.jpeg•http://internationaldigitalmarketing.com/2012/02/14/mobile‐marketing‐trends‐forget‐app‐store‐and‐invest‐in‐html5‐app/

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facebook.com/snipclipcom

twitter.com/snipclip

Visit and follow us:

www.snipclip.com

facebook.com/snipclipcom

twitter.com/snipclip

… on Facebook and with SnipClip!GET STARTED

Your contact:

Martin Szugat+49 (0)89 45 20 506‐11martin.szugat@snipclip.comhttp://www.facebook.com/martin.szugat