“Facebook is a Luxury”: An Exploratory Study of Social Media Use in Rural Kenya+ CSCW 2013-Susan P. Wyche/ 맹욱재x 2013 summer

“Facebook is a Luxury”: An Exploratory Study of

Social Media Use in Rural Kenya

Susan P. Wyche, Sarita Yardi Schoenebeck, Andrea Forte

Author

Susan P. WycheAssistant ProfessorMichigan State UniversityDept.of Telecommunication.Information Studies, and MediaICTDHuman-Centered Computing ph.Dfrom Georgia TechMS from CornellIndustiral BS from CMU

Sarita Yardi Schoenebeck Assistant ProfessorUniversity of MichiganSchool of InformationMichigan Interactive & Social Computing groupHuman-Centered Computing ph.D From Georgia TechMS from UC berkeley School of InformationlComputer Engineering BA from Dartmouth College

Andrea ForteAssistant ProfessoriSchoolDrexel UniversityHuman-Centered Computing ph.D From Georgia TechMLIS from School of InformationUniversity of Texas at Austin

My research interest

Internet Café in rural Kenya

Cost, Infra

• 페이스북 계정 만들고 유지하는데 Money 든다

• Infra 가 갖춰져 있지 못한 상황에서 Face-book(FB)

Background

Setting & Method

• Qualitative study• 24 interview(15 FB user, 9 non-user)• 연구자의 성별 , 나이 , 계급이 영향 미쳐서

제 1 저자 신상 공개• 174page 필드노트 , 1375 장 사진• 2 저자끼리 분류 1 저자가 확인 분류• Internet café 에서 patron 대상 인터뷰

Desire

• Able to share info with friends• “…chain of friendship so the info go

to many”• Sharing snaps• “advanced feeling”• FB become public transportation• 세상이 어떻게 돌아가는지 보는 도구

10 people don’t know purpose of FB

Cost

• Internet café 30min use = 1/3 of daily in-come

• 선호 : Mobile cam Picture < Digital cam Pic-ture

• Chat!• Alternative way to communicate with peo-

ple abroad cheaper than phone call

Facebook zero(USSD) Unstructured Supplementary Service data

infra

• Limited bandwith -> delay cost money

• => yahoo + FB = email check, news feed• Power outrage -> logged in -> terror• => automated log off

Facebook lite

Why they want to connect?

• 경제 사정↓ -> 이민 !페이스북 채팅 !!!No install, No SW

• Insurance contact“ 학비를 대주시면 제가 졸업할 수 있어요좋은 직장도 얻구요”

Conclusion

• Participant compensation: FB 는 공짜가 아니야

• Increasing interview comprehension: 지역 통역자랑 긴밀한 관계

• Research Question: 통영 오고 가면서 뉘앙스 사라짐 .

• Ethic & Awareness: 윤리의식 예민하게 !• 한계점 : PC 방 사장 , 알바 , 일부 사람만으로

대표성 상실 .