- 1. 2012 PriesterNational Extension Health Conference
Extending the Reach of the Conference
with Social Media
2. Favorite Quote
Social networks arent about Web sites. Theyre about
experiences.
~Mike DiLorenzo
3. Lets Start with an Activity
Do this right where you are sitting.
Stretch both arms out beside you- then bring your hands together,
finger tips touching
Now fold your hands so that your fingers are intertwined- some of
you have your right thumb over your left and others left over
right.
This feels good doesnt it?
Now repeat the process, but this time switch your thumbs to the
opposite position.
No cheating- put the opposite thumb on top this time. How does this
feel?
Its uncomfortable isnt it? THATS the point- today I would like you
to be okay with something new, something that is perhaps a bit
uncomfortable.
Theres nothing wrong- just something you are not used to Shall we
begin?
4. Why Social Media?
Vertical Engagement:
One-Directional
- This type of conference experience is vertical,
one-directional, from the organization and speakers to the
attendees.
5. Here, the organizers control the conference experience, the
message, and ultimately, what the audience is
thinking.http://jeffhurtblog.com/2011/10/05/four-conference-model-options/
6. Why Social Media?
Multi-Directional Engagement
- This type of conference uses social networks offering attendees
the ability to create content, comments, posts, videos, etc.
pertaining to the conference.
7. Social Media provides opportunities for attendees to
participate with each other creating a unique customized experience
for all
attendees.http://jeffhurtblog.com/2011/10/05/four-conference-model-options/
8. A Few Ways to Connect
After
Before
During
Moderated Online Discussions, Webinars,
QR Codes
Conference HashTag:
#Priesterhealth
beta.hashtracking.com/
Twitter
Facebook
TwubsConference Suite
Lanyrd Site:
http://lanyrd.com/2012/ priesterhealth/
QR Codes
9. Why a Conference Hashtag?
- Hashtags: The # symbol is used to mark keywords or topics in a
Tweet.
10. Hashtags were created organically by Twitter users as a way
to categorize messages. 11. Clicking on a hashtagged word in any
message shows you all other Tweets in that category. 12. Hashtags
are regularly used at conferences to aggregate and curate
information.
