Explore SAP Mobile Apps Portfolio and Strategy

Explore SAP Mobile Apps Portfolio and Strategy Holger Fritzinger, Head of Solution Management, Mobile Apps, SAP

© 2012 SAP AG. All rights reserved. 2

Mobile app downloads by 20161 Average number of apps per device

2

44 billion 41

Mobile app momentum

Average number of business apps to be

deployed in the next two years3

25

1. Juniper Research – “Mobile apps stores: future business models and ecosystem analysis 2012-2016” – April 2012

2. Nielsen – “State of the Appnation – A Year of Change and Growth in U.S. Smartphones” – March 2012

3. McKinsey & Company – “Mobility disruption: A CIO Perspective – Sept. 2012

? ? ?


Mobile business app momentum

Mobile apps already deployed

Which of the following types of mobile

apps are deployed by your organization?

Industry specific

(unique to your

industry process)

Line of business (finance,

HR, customer relationship

management, field service)

Productivity

(approvals, time, and

expense)

Analytics (dashboard/key

performance indicators)

Business to consumer

(loyalty management,

social media)

58%

52%

51%

46%

40%

N= 140 respondents who are involved in the purchase process for mobile technology

IDG Research Services, 2012

Enterprise mobility maturity levels by industry

On an average, maturity across

the industry segments is 2.5.

Insurance

Life sciences

Telecommunications

Consumer products

Oil and gas

Engineering and

construction

Utilities

Banking

Benchmarking insights are sourced from SAP Performance Benchmarking. This information is provided by SAP on an "as-is" basis

without warranty of any kind, and subject to the "General Disclaimer" and other terms of use stated at

http://www.sap.com/company/legal/copyright/.

4.0

3.3

3.2

3.0

3.0

3.0

2.8

2.8


Mobile momentum for SAP


Mobile apps offered by SAP

Finance HR

Information

technology

Manufacturing Supply chain and procurement Sales

Service

Industry

LOB, industry,

and analytics

apps

SAP Employee

Lookup SAP HR Approvals

SAP Interview Assistant

SAP Learning Assistant

SAP Leave Request

SAP Manager Insight

SAP Timesheet

SAP Travel Receipt Capture*

SAP Travel Expense Approval*

SAP Travel Expense Report*

SAP Replication Manager

SAP TDMS Manager

SAP CRM Sales

SAP Customer

and Contacts

SAP Customer

Briefing

SAP Customer Financial

Fact Sheet*

SAP ERP Order Status

SAP Material Availability

SAP Sales Order

Notification SAP Cart Approval

SAP Sanctioned-Party List

SAP Transport Notification and Status

SAP Transport Tendering

SAP ERP Quality Issue

SAP EHS Safety Issue

SAP Inventory Manager

SAP Visual Enterprise

Viewer SAP Work Manager*

SAP Rounds

Manager

SAP Service Manager*

SAP Work Manager*

SAP CRM Service Manager*

SAP Retail Execution

SAP Policy- holder

Lookup

SAP Citizen

Connect

SAP EMR

Unwired

SAP Clinical

Task Tracker

SAP In-Store

Product Lookup

SAP Retail Store Ops

Manager

SAP ERP Customer

Order Entry

Analytics

SAP Business

Objects Explorer

SAP Business

Objects Mobile

SAP Strategy

Management

SAP Customer Financial

Fact Sheet* SAP GRC

Access Approver*

SAP GRC Policy

Survey SAP

Payment Approvals

SAP RealSpend

SAP Travel Expense

Approval* SAP Travel

Expense Report* SAP Travel

Receipt Capture*


Empowering sales reps SAP Customer Financial Fact Sheet mobile app

SAP’s mobile app for monitoring

relevant customer financial data

Use cases

Receivables outstanding and overdue

Dunning information/customer payment behavior

Credit information

Drill-down and mail invoices

Business value

Reduce preparation time for sales rep

Provide relevant financial data

Increase sales insight

Improve order processing times

Decrease call volume for accounting back office

Proactively provide relevant financial data to sales reps

One of the first applications to be available on Windows 8


Empowering sales reps and merchandisers SAP Retail Execution mobile app

SAP’s mobile app for managing retail store visits

Use cases

Visit and activity management

Audits, surveys, plan-o-grams

Distribution and promotion compliance

Calendar functionality to schedule, view, and reschedule visits

Visibility into key performance metrics

Business value

Maximize the value of time sales representatives spend in-store

Improve their access to timely data

Have data captured in real time

Improves sales effectiveness

Increases return on promotion investments

Enable effective execution in retail stores

Help our consumer products customers transform the way they do business with retail

Co-innovation with customers driving product roadmap


Engaging line managers SAP RealSpend mobile app

SAP’s mobile app for managing department budgets

Use cases

Get an overview of expenses across multiple departments,

expense types, and internal orders

Communicate spend decisions

Collaborate on potential spend issues

View contextual alerts and explanations

Drill down to line items

Business value

Manage budgets effectively

Get spending data to managers in a more engaging format

Spend strategically by analyzing and benchmarking spending data

Identify expense issues immediately

Provide budget insights to line managers – in a different format

Leverage extensive customer interviews to find new ways to visualize data


Enabling retailers SAP Retail Store Ops Manager mobile app

SAP’s mobile app for changing the role

of the retail store manager

Use cases

Performance: Have real-time visibility of key store performance

metrics, manage store budgets

Insight: Know what is selling well

Collaboration: Share insights and collaborate with other store

managers

Business value

Access to real-time information on store performance empowers

store managers to implement corrective actions sooner to meet

plan

Allows managers to spend more time on the sales floor and

accomplish store tasks quickly and accurately

Improves productivity and enhances the customer shopping

experience on the sales floor

Provide store managers with real time data – on the sales floor

Deliver up to date information, with SAP HANA–based point of sale database


Engaging with customers SAP Utilities Customer Engagement mobile app

SAP’s mobile app for utilities to

engage with customers to monitor

accounts, pay bills, report outages

Use cases

Account management

Bill payment

Usage charts

Report problem/outage

Messages and alerts

Business value

Provides valuable services anywhere, at anytime, on any device

Allows for two-way, real-time communication for outage,

restorations, and service requests, along with a map for quick and

convenient access to information

Enables customers to search for quick access to outages in a

particular area

Provides customization of content for marketing and offers

Increase customer loyalty

Expanding SAP offering in B2C


Mobile apps landscape Today and tomorrow

2011 Focus for 2012+ Future direction

Productivity

Process

Consumer

Process

Productivity

Content

Analytics

Consumer

Dozens of apps

~40% SAP apps

Hundreds of apps

~30% SAP apps

Thousands of apps

~20% SAP apps

Analytics in

every app

Industry

flavors

Enterprise

grade stability

Supporting latest

technology trends

Suites of

configurable

apps

Consumer-

grade usability


Sample priority of mobile apps and suites

Consumer solutions for banking and telecom

Mobile retail execution and direct store delivery

Mobile field service and asset management

Configurable and extensible workflow

Content mobile suite

Consumer solutions for utilities and retail

Healthcare mobile suite

CRM mobile suite

Person-centric apps: HR/financials/

supplier relationship management

Mobile business intelligence/analytics

In addition, a growing set of custom app scenarios for each

of the 24 industries built by the mobile innovation design center


SAP Store for mobile apps Discover, evaluate, buy, and deploy mobile apps from SAP and partners

Visit store.sap.com/mobile or scan these QR codes: Apple iOS Android

SAP enterprise-ready app store:

More than 70 mobile apps from SAP and certified

apps from partners

Support for enterprise buying and evaluation

processes

Ability to search, browse, download, and deploy

applications

In product discovery – access SAP Store via

SAP Afaria mobile device management solution

Availability via SAP Store Web site and on device

http://www.youtube.com/watch?v=JI6oidLtqTU

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