Enterprise Micro Applications

SAP EchoHub Webinar December 8, 2009

Rob MooreSenior Director, SAP Imagineering

Lionel CarrascoCEO, Leapfactor

Moderated by:Usman SheikhVP, SAP EcoHub

© SAP AG 2009. All rights reserved. / Page 2

Agenda

Introduction

What are Enterprise Micro Applications? Demo of Micro Application

Rob Moore, Director, SAP Imagineering

Light Enterprise Access Point (LEAP): Removing complexity of mobile enterprise

Demo of iPhone Micro ApplicationLionel Carrasco, CEO, LEAPfactor

Question and Answers

Prize Drawing

Click icon to add picture

The Speakers

© SAP 2008 / Page 3

Robert MooreSenior Director, SAP Imagineering Rob has been with SAP for 6 years now, with the past 3 years dedicated to running a variety of experiments and prototyping projects in the SAP Imagineering team in Palo Alto CA. Imagineering is a small team working directly with customers to investigate “what’s next” by developing innovative prototypes that traverse past, present and future implementations of SAP software.

Lionel CarrascoLeapfactor, Chairman and CEO

Previous to founding Leapfactor, Lionel served as Chief Technology Officer of Neoris, the largest Latin American IT consulting firm, providing technical insight and innovation. Lionel’s high-tech experience spans 20 years and twelve countries, including the US, Latin America and Europe. As a Silicon Valley entrepreneur he founded Alterbrain, an e-builder firm, and has worked with multiple software companies in the Silicon Valley.

Enterprise Micro Applications

are lightweight enterprise applications

that provide secure access to SAP systems

via simple interfaces for common tasks

when and where users want to work

based on user roles and requirements

and fast and easy to develop and deploy

Enterprise Micro Applications - Gadgets

Enterprise Micro Applications – iPhone

Enterprise Micro ApplicationsEnd User Experience

Gadget Gallery / App StoreDistribution & Community

Enterprise Services Integration, Security & Manageability

Development & Design ToolsBack-end and UI developers

Enterprise Micro Applications Landscape

ES Workplace on SAP Community Network

Enterprise Micro Applications Value Summary

■ Provide new way to access SAP without disrupting core systems■ Secure and authenticated user mapping to/from SAP NetWeaver■ Rapid development and centralized deployment

■ Transparent information access anytime, anywhere, any device■ Role specific functionality vs. full product suite■ Gives time back to do your job

■ Partner Micro Applications on the SAP EcoHub■ Enterprise Micro Applications “How to” Guides■ Enterprise Services and Simple Samples on the ES Workplace

User Benefits

IT Benefits

Resources

SOA227

Light Enterprise Access PointRemoving complexity of of mobile enterprise

Lionel C CarrascoCEOLeapFactorOctober 2009

Click icon to add picture

Why now?From standardization to uniqueness on the edges

Past 20 years digesting a huge ERP

Process standardization

Increased IT complexity

Compromised agility

High TCO

Perpetual licensing Basket approach

Next 20 years about IT sustainability

Process uniqueness at the edges

Functional micro packages by role

Simplified service catalogs (SOA)

Lowered TCO by cloud computing

On-demand pricingUtility approach

What are the Trends?Things have changed really fast

From a Phone with some computing power to a Computer with Phone Capabilities

Some Times Connected vs. Almost Always Connected

Building micro apps for mobile is not rocket science anymore

Fitting a whole business process in a little Smartphone vs. Micro applications

Thinking that Smartphones are just another client

Focusing too little on small processes

Jane the consumer is enabled

Jane the employees is powerless

Impossible ROI for Micro ApplicationsMobile Enterprise ≠ Consumer Mobile

$0

$50,000

$100,000

$150,000

$200,000

$250,000

Subscription Services

Bandwith

Operational Services

Hosting

App Provisioning

Hardware

Software

Integration Effort

Development Effort

One Time Y1 Y2 Y3

What would be the cost of 500users over 36 Months?

Is the ROI viable?

570K / $29 User per Month

Simple Integration and DeploymentTrue utility pricing

$0

$50,000

$100,000

$150,000

$200,000

$250,000

Subscription Services

Bandwith

Operational Services

Hosting

App Provisioning

Hardware

Software

Integration Effort

Development Effort

One Time Y1 Y2 Y3

$29 vs. $13 per User per Month

No CAPEX and no commitments?What is the catch?

Why owning a service? Leverage vs. Build / $9.99 user per month

‟End-to-end messaging service

‟On demand

‟One flat fee

anywhere … anytime … easy

The Trick is to Remove ComplexitySimplifying the approach

Leap Central

IT complexity fragmentedand exposed via SOA

secure & scalable platformloaded in the cloud

Jane enabled by many micro transactions

Leapfactor’s first move.Cross Industry Apps for Information Workers

Alerts

Indicators

Content

Electronic Records

Approvals

Networking

Near Zero Integration with Zero CAPEX

Leapfactor’s Second move.Process Specific App for Mobile Workforces

Retail

Pharmaceutical

Insurance

Multi Level

Field Services

Consumer

High Return on Innovation and Agility

Introduction to components

LeapAgent LeapCentral LeapElementSAP System Dealer

Backend system controlling business

processes and handling master

data and corporate records

Custom build interface to extract ad insert data on

demand or for publishing

Prewired Plugin designed to serve an

specific business scenario leveraging

the platform processes

Universal XMLs based interface

designed to authenticate dealers

and manage message traffic.

Centralized message clearing house

designed to dispatch and route message authenticated and secure messages

between Enterprise publishers and

Leapfactor Subscribers

1. Business Suite provided by LeapFactor

2. Custom build mobile client

3. OEM applications mobilized via LeapFactor

4. Free mobile applications

In the cloudCustomer domain behind a firewall on the go

More SAP Diagran

A Few Examples

DEMO

Light Enterprise Access Point

Finding Enterprise Micro Applications on SAP EcoHub

© SAP 2008 / Page 23

Find solutions > Other Topics of Interest

Thought leadership blogs from subject matter experts

And the Winner IS:

© SAP 2007 / SAP 2008 Imagineering Overview Presentation, SAP STRICTLY CONFIDENTIAL / 24

Thank You!