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LEADERSHIP Evaluating the Cloud – An Executive Perspective Terry Ginley, Socius Jason Rook, Microsoft

Evaluating the Cloud

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The cloud is driving significant change in how companies deploy and manage resources for their existing business applications. This session explains in non-technical terms how to evaluate if a move to the cloud is in your midst without being a technical expert. We'll explain the many different deployment options as well as business opportunities, pros and cons that companies should consider when addressing the cloud. This session will also provide an executive viewpoint on Azure and it's future potential for businesses.

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Page 1: Evaluating the Cloud

LEADERSHIP

Evaluating the Cloud – An Executive Perspective

Terry Ginley, SociusJason Rook, Microsoft

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LEADERSHIP

As the Director of Technology and Cloud Services, Terry is responsible for the leadership of the technical services delivery teams at Socius. Terry has over 25 years of leadership, accounting and information technology experience, with successful global expertise in the Business Intelligence, Financial Reporting and ERP software markets.

Prior to Socius, Terry served as the Business Intelligence (BI) Global Practice Leader for Microsoft Corporation

Terry Ginley, CPADirector of Technology-Socius

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Jason Rook has been helping technology professionals and business executives to harness the power of software for innovation for over 18 years. He is currently the US Group Manager for Microsoft's Azure Channel Sales organization where he leads a team of sales professionals who are responsible for Azure revenue through an expanding network of forward acting solution providers. Prior to his focus on Azure he spent time helping customers and solution providers make their first step into the cloud with Office 365. He brings a broad perspective to the challenges and opportunities presented with the "cloud" in today's ever evolving marketplace.

Jason RookUS Azure Sales - Microsoft

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Cloud is front and center…

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In This Session

• Why is the cloud gaining traction?• Types of Cloud Deployments– IAAS– Hosted Cloud– Azure

• Factors you should consider for Cloud

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In This Session

• Why is the cloud gaining traction

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Rapid Deployment

Once took several weeks to deploy customer environments

• Order hardware (physical servers)• Go to data center (install servers)• Order software and receive in mail (DVD)

Today can deploy in hours• Virtual machines (redundancy/failover)• Virtually deploy (save time and money)• Download and track software via the internet

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Advantages: Per User Per Month

You can easily predict on-going software/hardware expenses• Easy to budget• Includes access to new versions of the

software

Can easily add and remove users • Verses paying large software/hardware fee

up front • Downsize or add users during busy time of

year

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Resources and Maintenance

Less dedicated IT resources needed for specific applications

• Training costs will come down• Certifications required for the Cloud team• No need for wide range of knowledge (Citrix,

SQL, network, OS, RDC)

Automatic escalation• Your Cloud provider is on it • Cloud proactively monitors the servers

Just worry about making money

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Compliance

Audits • Can rely on Cloud provider to provide details

for expensive audits • Less time for your own people to be involved

Licensing • Can rely on Cloud provider to keep you

compliant• Can lease verses purchase

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In This Session

• Why is the cloud gaining traction• Types of Cloud Deployments

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IaaS (Infrastructure as a Service)

• IaaS (Infrastructure as a Service)• Per month charge for NAMED full user access

– Includes the following• Virtual Terminal Server• Virtual SQL Server Instance (Dynamics)• Operating System Licenses via SPLA• SQL Server License via SPLA (Dynamics )• Remote Desktop Connection License via SPLA (RDC)• Anti-Virus• Backup License• Monitoring License (Level Platforms)

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Socius Cloud Services

Cloud Setup• Acquire and manage licensing required by Socius • Setup and configuration of the Virtual servers that will host Dynamics software• Setup and configuration of the SQL instance• Installation of Dynamics Software• Setup and configuration of Remote Desktop Connection• Setup and configuration of printer drivers as needed• Installation of Microsoft Office per named user• Installation of Adobe Reader • Creation/deletion of new system user logins• Configure monitoring and backup services   Cloud Routine and preventative maintenance (from Agreement)• Manage and install Windows updates for the Operating System on virtual servers• Manage and install Microsoft service packs and hot fixes• Manage and install SQL server updates• Manage and install service packs for the Dynamics software• Manage and monitor daily backups• Manage weekly pickup of backup tapes for offsite storage• Troubleshooting of network connection issues• Monitor server logs for alerts and errors• Maintain firewall for proper security• Manage Socius active directory and secure group policies

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Hosted Software Deployment Model

• Per user per month charge– Includes the following

• Dynamics software License via SPLA (GP, NAV, AX, SL)• Virtual Terminal Server• Virtual SQL Server Instance (Dynamics)• Operating System Licenses via SPLA• SQL Server License via SPLA (Dynamics )• Remote Desktop Connection License via SPLA (RDC)• Anti-Virus• Backup License• Monitoring License (Level Platforms)

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Microsoft Azure

Bringing Cloud to your OrganizationJason Rook

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Technology trends impacting the way we work

MobileBy 2016,

smartphones and tablets will put power in the pockets of a billion global

consumers.

65% of companies are deploying at least one social software tool.

Social

The world’s mobileworker populationwill reach

1.3 billion—over

37% of the total workforce—by 2015.

Cloud

Millennials will make up

75% of

the American workforce by

2025

Digital content will grow

to 2.7ZB in 2012,up 48% from 2011,rocketing toward

8ZB by 2015.

Over

80% of

new apps will be distributed or deployed on clouds in 2012.

Big data

70% of businesses are either using or investigating cloud computing solutions

80% growth of unstructured data is predicted over

the next five years.

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Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable

computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service

provider interaction.

A Definition of Cloud Computing

On-demand

self-service

Broad network access

Resource pooling

Rapid elasticity

Measured service

Essential Characteristics of a Cloud (NIST)

From The National Institute of Standards and Technology (NIST)

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Where is the cloud?

• Private Cloud = Datacenter in control of the customer• Partner Hosted Cloud = Datacenter owned by a partner

typically in-country• Partner Cloud = Datacenter owned by cloud provider

InfrastructureOwned by customer

Private Cloud

InfrastructureOwned by service provider

Partner hosted Cloud

InfrastructureOwned by cloud provider

Public cloud

Location - typically in country - typically in country - typically not in country

Update - customer controlled - partner controlled - cloud provider controlled

Access - typically one (private) - typically few (community) - typically many (public)

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$30

$25

$20

$15

$10

$5

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Mar

ket S

hare

(in

Billio

ns)

Public Cloud Platform

Why consider the cloud?

EconomicsScaleSpeed

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Cloud is Changing The Conversation

20

ECONOMICS AGILITY

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Cloud innovation presents challenges for IT

What about security and compliance?

How do I integrate with my existing IT investments?

What about my heterogeneous, complex IT landscape?

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Integration Heterogeneity SecurityEnterprise needs

On-premises and Cloud

Broad and flexible

Secure and reliable

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On-premises Cloud

Enterprise needs

Microsoft Azurefundamentals

On-premises AND Cloud

Integration

Identity

Virtualization

DataPlatform

Development DevOps and mgmt

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Enterprise needs

Microsoft Azurefundamentals

On-premises AND Cloud

IntegrationHeterogeneity

Open, Broadand Flexible

Languages

CMS

Devices

Databases

OperatingSystems

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Languages

CMS

Devices

Databases

OperatingSystems

Enterprise needs

Microsoft Azurefundamentals

Heterogeneity

Open, Broadand Flexible

Security

Trustworthy

TRANSPARENCY

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Enterprise needs

Microsoft Azurefundamentals

Security

Trustworthy

Trust through transparency

RELATIONSHIP EXPERIENCE

TRANSPARENCY

ISO 27001 Cloud Security Alliance (STAR)Industry standards

Regulatory complianceTrust center

Yearly auditsIndependently verified

$Monthly SLAs

Real-time statusService dashboard

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Enterprise needs

Microsoft Azurefundamentals

Security

Trustworthy

Today, we manage 200+ global services, running 24x7• 9.9 billion messages a day via Windows Live Messenger• 600 million unique users monthly on Windows Live and MSN• 1 Petabyte+ of updates served monthly Windows Update • 5M LiveMeeting conference minutes per year• 200 billion+ authentications through Windows Azure AD

Unparalleled experience in online security

TRANSPARENCY RELATIONSHIP EXPERIENCE

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Integration Heterogeneity Security

On-premises and Cloud

Broad and flexible

Secure and reliable

Microsoft Azure delivers.

On-premises AND cloud

Trustworthy

Open, Broad, Flexible

Enterprise ready by design.

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You Manage You Manage

Vendor Manages

You Manage

Vendor Manages

Platform(as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Software(as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Infrastructure(as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

You Manage

Vendor Manages

One complete, consistent platform

On Premises

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Only Microsoft offers a complete, consistent platform for On Prem, IaaS, PaaS and SaaS that runs in or across Private Cloud, Hoster, Public Cloud or Hybrid scenarios.

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In This Session

• Why is the cloud gaining traction• Types of Cloud Deployments• Factors to consider for Cloud

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Factors to Consider

• Capital Expenditures vs. Operating Expenditures

• Location of the Data• Infrastructure • Security & Audit• Staffing• Licensing & Billing• Going Green

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CapEx vs. OpEx

Capital Expenditure

• Deductible over time (36 months)

• Large upfront costs• Multiple vendors

(many)• Managing assets

Operating Expenditure

• Immediate deductible• One vendor (or few)• Monthly billing• Easy to budget ($ = user)

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Location of the data

• Currently under a desk or in a closet?– Disaster Recovery Plan?– Where in U.S.? Floods, Hurricane, Katrina– Remote access? Boston Bombing

• Do you rent space at a Data Center?– Cloud providers can get reduced rates based on

the amount of space used – Can you consolidate?– Long term leasing?– Power and cooling, and any networking costs

• Have you considered moving to a Data Center?– If so, what are the costs for the move?

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• Do you need to purchase additional hardware? – 3 year life cycle– Lease or Buy?

• What is your long term strategy? – Growth? Merge?

• Do you have redundancy built in? – Could you or would you do this the same plan in-

house?– What is acceptable down time?

• Cloud provides the ability to scale up or down as needed quickly

• High cost upfront can be barrier for new businesses

Infrastructure

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Security & Audit

• Do you provide services that requires an audit by a 3rd party?

• Compliance needs?– HIPPA, ecommerce

• Is your Cloud provider SSAE16? – With Cloud provider you can hand over SSAE to

reduce time and risk for your company– Yearly cost

• Is your team educated and proactively monitoring security threats?

• Do you have physical security of your data?Cloud offers world class security on a small business budget

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Staffing

• How many people on staff today? What do you envision in 3 years?

• Cloud provides “one-neck” philosophy– Can contact provider 24/7 if services are not

available– All applications become mission critical

• With Cloud, you can consolidate resources and/or allow staff take on new tasks

• Don’t need to “know it all” – You have extension to your team– Applications, SQL, networking, security

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Licensing & Billing

• Tracking Licenses – Administrative tasks– Microsoft audit– Do we have enough licenses?– Can reduce and increase as needed– Can lease vs. purchase

• Flexible billing – Cloud helps budget with pay-as-you-go

services– Requiring no long-term commitment

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The Internet of Things…