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EuroComm follow up presentation
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Listening to the buzz at EuroComm 2013
© 2013 Brandwatch | www.brandwatch.com
Brandwatch social media monitoring
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We had a great event and would recommend it to fellow communicators, it was fun and beautifully diverse. We monitored the buzz with the Brandwatch tool in publicly available social media for the terms Eurocomm OR @eurocomm OR #eurocomm OR (IABC AND Europe)
*95%+ of the buzz was from Twitter
Social media is disruptive…
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1. @simplycomm 2. @CelineSchill 3. @Claudia_v_
Top 3 Twitter Sharers
EuroComm mentions by people who are generally influential (ranked by Kred score)
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*Sentiment isn’t negative about the event per se, just that the language used was “emotive”
If you want impact, it helps to be there and tweet (Ranked by Brandwatch impact score)
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*Sentiment isn’t negative about the event per se, just that the language used was “emotive”
These twitter handles have some serious reach
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And #EuroComm just shy of the million potential impressions
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In Conclusion
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• There was plenty of social media conversations and the vast majority was through twitter
• Social media has some serious reach at an event like this
• The buzz was generally very positive • People liked the variety of the speakers and sharing was
done by people outside the event • The social part was key, genuine off-line social media at
restaurants and bars ;)
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Email/ [email protected]
Web/ +44 7738 770061
Twitter/ @simonmc
© 2013 Brandwatch | www.brandwatch.com
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