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How to change the corporate culture of a big, old company? How to make people aware that gender balance is a performance driver? How to bring people from non awareness to awareness, then interest, then action? In this presentation to EuroComm 2013 I have shared how a few colleagues and I have built a community for women - from the bottom up. Conveying disruptive ideas to the very top of my organization through a social community has been a very fruitful experience, with a huge impact at collective and individual levels. It has also provided very interesting learning that I am now putting in practice at work to create value for the company.
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Grass-Roots Disruption
Celine Schillinger
@CelineSchill
@CelineSchill
Leave?
Accept?
Act?
@CelineSchill
“Dear Mr. CEO”
@CelineSchill
“Dear Mr. CEO”WiSP
@CelineSchill
Impact
@CelineSchill
@CelineSchill
Visibility
@CelineSchill
Change
@CelineSchill
Expansion
@CelineSchill
Empowerment
@CelineSchill
@CelineSchill
Disruption
Inclusion
Engagement
Lessons
@CelineSchill
Community+
Social Network=
Change
@CelineSchill
It Works
for Business
Too
@CelineSchill
Companies, Nurture Your
Corporate Rebels!
@CelineSchill
@corprebels corporaterebelsunited.com
@rebelsatwork rebelsatwork.com
@chagww changeagentsworldwide.com
@CelineSchill
Listen
UnderstandEngage
What do you think?
@CelineSchill
Scoopit http://www.scoop.it/t/acting-for-changeLinkedIn http://www.linkedin.com/in/celineschillinger