Mobile Travel Strategies

MOBILE TRAVEL MADE EASY _

One Year Ago

6 months later

Last week

Let’s build an App!

The only way to interact with your customer while he’s enjoying

your product (i.e. traveling) is using a mobile device.

Mobile in Travel = Marketing2

Brand Trust

Innovation Practical Value

VisionStability

Relationship

Competence

Brand Trust: The six drivers of trust

Practical Value

2007

2008

2009

2010 (F)

0

100000

200000

300000

400000

500000

Flight Notification Volume

Practical Value

Practical Value

The (perceived) practical value of your service

is the alibi to engage in a mobile relationship

Brand Trust

Innovation

Practical Value

Relationship Make it personal

Fulfill on the moments of truth

Remove travel stress factors

Use all the context you can think of

If you are able to build the right mobile relationship sales will be perceived as a service

Contextual | Personal | Relevant

StartPractical Value

Messaging/Notification

RelateTrip Management

App and/or Internet

SellMobile CRM & Tx

App and Internet

Mobile roadmap to success

Jeroen van Velzen

TWITTER: @jeve

MOBILE: +316 13 13 17 17

MOBILE TRAVEL MADE EASY _