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Etourism 3 Nov 2011
Citation preview
Online Booking Solutions
for NZ Activity & Tour Operators
Interact
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My experiences with selling activities
online
• HikingGuys.co.nz – From email bookings &
manual credit card transactions to online
bookings, credit card payments & instant
confirmation
• From a few thousand dollars a year to the
biggest single source of bookings in 2 seasons
• Biggest day online was $4K sales for a day tour
• Cashflow
• Saved time, the most precious commodity!
What is online booking?
• Customers can search availability, make a
booking, pay with credit card and receive
instant confirmation on your website
• Online booking is not an enquiry form which
customers use to send you a request
regarding a date and you make the booking
manually
Why do I need online booking for my activity
business?
• Booking habits have changed, move with the tide.
• Be ready when your customer is ready to pay.
• New opportunities we can’t even imagine now will
come, being online means you will be part of this
• Are the best activity operators in your region
online?
• A good online booking system will help you sell
more, save time, keep better records, open up
new opportunities & offer better service to your customers
Why do I need online booking for my activity
business?
This is what it’s all about, the end goal of all
our marketing efforts
Best practice for online bookings
-Credit card payments
-Integration with Reservations system
-Live distribution opportunities
-Reporting
-Data Backup
-Support
-Works with existing technology
-Future Proof
Credit Card
Payments Best Practice:
1. Secure storage and transmission of
credit card numbers
2. Money deposited straight into
your bank automatically
3. Competitive Fees
4. Flexibility / Ease of use
Not So Good:
1. Card numbers written down or
sent unencrypted by email
2. You having to manually process
and paperwork
Integration with
Reservations System Best Practice:
1. Manage all your bookings, content,
rates & availability in one place
2. Offline bookings entered, online
availability automatically updated
3. Online bookings automatically
populated into res system
4. Flexibility with pricing, specials,
closeouts
5. One application for res management
and online bookings
Could be Better:
1. Update online availability manually
after an offline booking
2. Manually enter online bookings in
your res system
Live Distribution
Opportunities
Best Practice:
1. Live integration with res system
2. You control distribution opt in
3. Automated payment model
4. Online, visitor centre & trade opportunities
5. RTO Compatible
Could be better:
1. Allocations or Free Sell Arrangements
2. Having to reduce online allocations manually when you get an offline booking
Reporting
Best Practice:
1. Sales / Agent Reports
2. Trip / Pick up / Check in sheets
3. Customer accounts
4. Invoicing
5. Historical Data Comparison
6. Customer Databases
7. Financial Software Integration
Could be Better:
1. Having to produce any of these
manually
2. Using spreadsheets
Data Backup
Best Practice:
1. Continuous, automatic backup to a secure server
2. Bookings available offline
Risky Practice:
1. All data on one single PC
2. Keeping everything in a notebook
Support
Best Practice:
1. No extra charge
2. Toll free
3. 24 Hour
Technology Integration Best Practice:
1. Integrates easily & cheaply with your current website or new
website
2. One solution for reservations, online bookings, payments &
distribution
3. Flexible to your needs
Future Proof Best Practice
1. Mobile Capability for users
2. Mobile booking function
3. Live distribution
4. Supports multiple Operating Systems
What about for the customer?
Best Practice:
1. Availability search
2. Adult / Child / Group rates available
3. Matches theme of website, booking page sits inside website (iFrame)
4. Easy to book & pay with credit card, instant confirmation
Could be Better:
1. Takes you to an external
booking site
2. Credit card numbers entered in non secure forms
3. On request bookings
Some options in New Zealand:
1. RTBS Live
www.familyadventures.co.nz
2. Ibis
www.canyonswing.co.nz
3. Frontdesk (Tourism Exchange)
www.akaroadolphins.co.nz
Case Studies Imagine you are sitting in Sydney, LA, Frankfurt or Hong Kong looking to
book an activity for your family in NZ.
“Book” a trip on the sites the previous slide and record your experience:
1. What was good?
2. What was bad?
3. Could you find availability & book easily?
4. Was the credit card payment secure?
5. Any other comments?
This is what your clients are doing every time they want to book. Think
about it from their perspective and help them get to the end goal, a
trip booked & paid.
Quick Summary: RTBS Live
Point of Difference: Strong agent uptake in Queenstown
First on the market
Costs: Central Res Module from $500 per year
Online Module from $500 per year
Agent Module from $500 per year
Management Module from $500 per year
Booking Fees 5.6% per transaction
Quick Summary: Ibis
Point of Difference: National I-Site integration
Costs: Core reservations Module $2500 + gst per computer
Additional modules from $1000 + gst per computer
Online module $1500 + gst one off setup
Transaction Fee 2% (1% for agent bookings)
Annual Service fee 20% of module cost
Quick Summary: Frontdesk
Point of Difference: No fixed monthly or annual fees
Preferential credit card rate available or off & online facilities
Costs: $195 + gst setup fee, $60 for online merchant facilty
6%+$1 per booking (+gst)
Frontdesk RTBS Ibis
Secure storage & transmission of card numbers y y y
Money deposited straight to bank account 48 hours 7 days Instant
Card Fees % 1.8 Included As per DPS arrangement
Offline transactions possible through merchant y n y
Credit card user Interface? webpage n webpage
Manage all content, bookings, availability in one place y y y
Offline / online availability integrated y y y
Full control of pricing, closeouts, specials y y y
Live Distribution Integrations y y n
Full control over opting in of channels y y n
Automated distributor payments some y n
Online Distributors y y n
Visitor Centre coming y y
Travel Trade coming y n
Sales / Agent Reports y y y
Day / Pick up / Check in sheets y y y
Individual Customer Accounts y y y
Invoicing y n y
Historical Comparisons y y y
Financial Software Integration y .csv export Customized export
Data Backup y y y
Availability Offline y coming partially but support available
Free Support y y With yearly fee
24 Hour Support n y With yearly fee
Mobile Access for users coming y y
Multiple Operating Systems With app y With app
Easy availabilty search y y y
Adult / Child / Group Pricing y y y
Booking Pages match website, iFrame y y y
Pay with credit card, instant confirmation y y y
Point by Point Comparison
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For more information contact:
Andrew Wells
0800 55 22 00 or mobile 021 339 119
www.eviivo.co.nz
www.tourismexchange.co.nz