NoJoke?

IsHumortheNextFrontierinContentCreationandDistribution

AdamJohnsonVisitSaintPaul

VPofMarketing&MediaRelations@MayorGatsby

TheOriginalEmailsFrom: AdamJohnsonSent:Wednesday,December16,201510:02AMTo: all@visitsaintpaul.comSubject: RE:Suiteupdate

Hello,it’sme. IwouldliketogotoAdele,asfortickets,I’lltake3…

From: AnastasiaStraleySent:Wednesday,December16,201510:11AMTo: all@visitsaintpaul.comSubject: RE:Suiteupdate

Honestlysurprisedthatthisofficehasn’tcreatedaparodyforMinneapolisaboutbeingontheothersideoftheriver.

“We’redoingit!”

Objectives

• CapitalizeontheAdelecraze• CreateafunparodyvideotargetedatMinneapolis

• Havefunutilizingthewholemarketingdepartment

Audience

Expectations

MediaCoverage

• 16webarticles• 8TVspots• 2newspaperstories

BytheNumbers

• Video:YouTube:58,092Facebook:83,400

Shares1,821Reactions5,469

• Web:26millionmonthlyusers

• TVNews:283,974viewership

• Print:388,390circulation

• DiscoverYourEmployeesHiddenTalentsandPassions

ThreeTakeaways

ThreeTakeaways

• Developnewpartnerships– Mpls/Stp ClothingCompany

ThreeTakeaways

UpNext:

GreenDay-April1,2017

NoJoke?

IsHumortheNextFrontierinContentCreationandDistribution AdamJohnson

VisitSaintPaulVPofMarketing&MediaRelations

@MayorGatsby