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SMAC: The New Enterprise Technology Model Sanjeev Kapoor University of Michigan/Ford Motor Company

ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

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Page 1: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Title of PresentationPresenter Name

Organization Name

Date

SMAC: The New Enterprise Technology Model

Sanjeev Kapoor

University of Michigan/Ford Motor Company

Page 2: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

SMAC: The New Enterprise

Technology Model

Sanjeev Kapoor

Page 3: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Presentation Flow

What is SMAC?

SMAC Trends and Opportunities

Digital Transformation

Digital Factory

Industry 4.0

Contact & More Information

Page 4: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

SMAC

• Social Networking brings customer together to

share data about products/services.

• Mobile brings those data insights to life by

delivering personalized products/services into

customer’s environment.

• Analytic bring this social data in cloud to life by

analyzing & correlating it to develop insights into

customer behavior about product/services.

• Cloud platforms provides backbone to required

elasticity & scalability of customer’s social data

about products/services.

Page 5: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

SMAC – Evolving Business Models

Page 6: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Global Digital World Snapshot in Jan 2015

• Worldwide social media users exceeded

2 billion

• Worldwide penetration of mobile phones

passed 50%

• The number of global internet users

passed 3 billion

• The number of active mobile connections

surpassed the total world population

Page 7: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Internet user growth: +21%

Social media user growth: +12%

Mobile user growth: +5%

Mobile social media user growth: +23%

Year-on-Year Growth in Digital World

Page 8: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Active Users By Social Platform

• Facebook dominating the global

landscape, accounting for 1.37 billion

users

• World’s favorite social platform added

180 million new users over the past 12

months, up 13.7% year-on-year

• Adding about half a million new users

every day, or almost 6 new users every

second

Page 9: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Global Social Business Revenue Growth

Page 10: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Global Mobile Devices Growth

Page 11: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Global Smartphone Market Growth

Page 12: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Questions

Enabler

s

Outcomes

What happened?What is happening?

Business reportingDashboardsScorecardsData warehousing

Well defined business problems and opportunities

What will happen?Why will it happen?

Data miningText miningWeb/media miningForecasting

Accurate projections of the future states and conditions

What should I do?Why should I do it?

OptimizationSimulationDecision makingExpert systems

Optimized business decisions and transactions

DESCRIPTIVE PREDICTIVE PRESCRIPTIVE

Analytics

Page 13: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Source: Qmee

What Happens in an Internet Minute?

From the dawn of

civilization until 2003,

humankind

generated five

Exabyte of data.

Now we produce

five Exabyte every

two days…and the

pace is

accelerating.

Eric Schmidt,

Chairman, Google

Page 14: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

DATA ANALYTICS INSIGHTS ACTIONS

Understanding

relations

Tools: charts and

graphs

Example: statistical

analysis for

financial insights

Understanding

patterns

Tools: clustering

algorithms and

pattern recognition

Example: data

mining can show

failure trends

Understanding

principles

Tools: simulations

and behavioral

modeling

Example: simulate

effects of machine

failure on plant

operation

CO

MP

ETITIV

E

AD

VA

NTA

GE

Use Data for Insightful Actions

Page 15: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

4x

An Analytics Leader is

9x

8.5x

10x

More Likely

than an Analytics Laggard

CaptureInformation

AggregateInformation

Analyze Information

Disseminate Information and Insights

Competitive

Advantage Within the Industry

• Best-in-class analytics capabilities are a competitive differentiator

• Data driven and evidence based approaches towards planning & business

optimization are more effective, minimizing surprises

• Analytics unearths new information and new insights that lead to more informed

strategic planning

• New technologies are making previously hard to achieve analytics much easier

Analytics – A competitive differentiator

Page 16: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Cloud Computing Market Growth

Cloud computing market is growing at

a CAGR of 22.8% from 2014 to 2018,

will reach $127.5B by 2018

Page 17: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Cost-driven to customer-centric mindset

Page 18: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Cloud Market Growth By Cloud Service Type

Compelling

Image Here

• SaaS is expected to be the fastest-

growing cloud service through 2018

growing at a CAGR (compound

annual growth rate) of 33%

• Overall cloud market is expected to

grow at a CAGR of 24%

Page 19: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

SMAC

Page 20: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Digital Transformation

• The biggest value is in integrating all 4 -

Social, Mobile, Analytics and Clouds

technologies.

• Multiple transformational projects

implementing these emerging technologies

are executed simultaneously to develop

better products/processes/services to

ensure better long term strategic goals

• You miss these when you focus one at a

time and also slow down the digital journey

Page 21: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Bimodal IT offers stability… and agility

Bimodal IT refers to having two modes of IT, each designed to develop and deliver information- and technology-intensive services in its own way

Mode 1: Traditional, emphasizing scalability, efficiency, safety and accuracy

Mode 2: Nonlinear, emphasizing

agility and speed

Bimodal IT

Page 22: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Inventory Dashboard Project

Developed Inventory Management Dashboard (Mobile) for senior executives of a global retailer to display and why how much they are selling (Analysis) specific items based on customers’ feedback (Social) using Hadoopecosystem on Cloud.

Page 23: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Challenges of Adoption of Digital Transformation

Page 24: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Journey from Industry 1.0 to Industry 4.0

Industry 1.0 Cottage Industry

Industry 2.0 Mass

Production & Productivity

Industry 3.0 Digital Factory

Industry 4.0 Smart

Manufacturing

1785 1870 2000 2012

Based on the introduction

Of mechanical production

Equipment driven by

Water and steam power

Based on mass production

achieved by division of

labor concept and the use

of electrical energy

Based on the use of

Electronics and IT to

Further automate

production

Based on the use of

Cyber-physical systems

Page 25: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Manufacturing Automation

• 1.1 million working robots in the world.

• About 80% of car manufacturing work is

now done by machine

• Baxter - a new generation of smarter,

more adaptive industrial robots

• Very safe, adaptable, easy to program

with sophisticated computer vision

software

Page 26: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Quick, flexible, managed and intelligent integration of

information

Real-time linking with shopfloor data

Highly modular event-driven architecture

Digital Factory domain covers the digitalization of the

product along the manufacturing chain, from the design

phase to the production of goods, in order to optimize the life

cycle management.

Digital Factory

Page 27: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Digitize your processesCAAD

CAD

CADD

CAE

CAM

CAPP

CAQ

CAR

CAS

CASE

CFD

CIM

EDA

FEA

KBE

MPM

MPP

PDM

PLM

T

e

c

h

n

o

l

o

g

i

e

s

+

Page 28: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Industry 4.0

Industry 4.0 targets development of an

intelligent factory applying cyber-

physical systems (CPS) and Internet of

Things (IoT) to reach high adaptability

and efficiency in resource, time and

energy usage.

Cyber physical systems should be

understood as a combination of

communications, IT, data and physical

elements

Source: http://dtpoland.com/

Page 29: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Digital Compass

• Which technologies would deliver the biggest

return on investment for a company, given its

unique circumstances?

• Which data would be most beneficial?

• Which data leakages are causing the most

pain?

• Digital compass consists of eight basic value

drivers and 26 practical Industry 4.0 levers.

• Cross-functional discussions that will help

companies find the levers that are best suited

to solve their particular problems.

Page 30: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Thank You… Are There Any Questions?

Name: Sanjeev Kapoor

Title: Senior Project Manager

Company: University of Michigan/

Ford Motor Company

Email: [email protected]

Links

Etc.

Photo

SMAC: The New Enterprise Technology Model

Page 31: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Speaker Guidelines • Your presentation should be like TED talks: inspiring, forward looking and

thought provoking.

• Presentations should be approx. 20 min to allow time for questions.

• It is recommended that slides have key information that can be quickly conveyed

to keep presentations moving with good pace and resulting interest.

• The Conference attendees will expect us to stay to our agenda times.

• Use images as much as possible to convey messages along with key points

• Bullet points should be highlights with a few key words and act as a reminder for

what you would like to say

• Avoid using complex images or text, refrain from using acronyms or jargon

terminology that is not widely used in the industry or explain terms when used.

• Focus on key messages. Highlight recommendations, benefits and value.

Minimize description of features and background information.

Page 32: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Speaker Guidelines Cont’d.…• The presentation slides are in 16:9 format. You may need to revise some

slides if importing from 4:3 format

• Do not directly market your company, instead describe the service, process,

system or features of the recommendations

• Provide follow up information such as links and other references

• We will schedule a virtual rehearsal with you to provide you an opportunity to

walk through your presentation with feedback on messages and time.

• Final Presentation must be Pre-Submitted to allow time to dry run and so we

can go through the presentation smoothly at the Conference without the

interruption of loading presentations between speakers

• Provide your contact information on the last slide in your deck

Page 33: ETDP 2015 D1 SMAC & the Journey from Automation to Digital Factory - Snjeev Kapoor, Ford Motor Company

Speaker’s Tips…Some tips we have gathered from speakers that received highly effective ratings

from meeting participants:

• Create Anticipation with your initial take away and then describe how that is

fulfilled in your presentation

• Share Progressive, forward looking Observations & Opinions, Then Back Up

With Evidence

• Share the Best Ideas related to your topic from Around the Web

• Include Exclusively Actionable Advice, TED talks are almost entirely built on

non-actionable stuff, good format but make advice actionable

• More Slides Faster is better than Fewer Slides Slower - simplify the message

on each slide, and go through at a good pace to keep audience interest