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Keynote Speechby Erik Qualman, Author of Socialnomics: How social media transforms the way we live and do business“Socialnomics: It's a People Driven Economy, Stupid”
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Socialnomics by Erik Qualman
“It’s a people driven economy, stupid.”
www.pope2you.com
2007 Most Visited Websites
yahoo
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wikipedia
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2009 Most Visited Websites
yahoo
youtube
myspace
msn
craigslist
wikipedia
ebay
aol
blogger
amazon
go
cnn
flickr
espn
wordpress
photobucket
comcast
Videos:
“Socialnomics: Social Media Revolution” http://www.youtube.com/watch?v=sIFYPQjYhv8
“Google SearchWiki”
http://www.youtube.com/watch?v=t8Pl1H0dIXE
“United Breaks Guitars”
http://www.youtube.com/watch?v=5YGc4zOqozo&feature=fvst
“Socialnomics: Social Media ROI” http://www.youtube.com/watch?v=ypmfs3z8esI
Videos:
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social media behavior
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Socialnomics: Social Media Escalator © Erik Qualman
PR
SALES SALES
SERVICE
CRISIS
PRODUCT PRODUCT
RECRUIT
- Prinz Pinakatt, Interactive Manager of Europe
“United Beaks Guitars” By Dave Carroll
“United Beaks Guitars” By Dave Carroll
6,023,147 views 6,6,02023,3,141477 vvvvvvieieieieiei wswswswswws
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Evidence
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“It’s all part of a master plan…the spreadsheets and financial models dictate that suing customers and partners just makes too much sense.” – Big Music Executive
Source: Michael Arrington, TechCruch March 8, 2009
eReaders/tablets
�� 35% sales are kindle
�� New revenue streams
�� Embrace new data
�� Are libraries necessary?
� 35% sales are kindle
� New revenue streams
� Embrace new data
� Are libraries necessary?
NBC vs. ABC
�� Olympics
�� PGA
� Olympics
� PGA
OFFERS OFFERS
LANGUAGE LANGUAGE
RATINGS RATINGS
INFO
Successful Companies
�� Act more like Dale Carnegie
�� Listen > Interact > React > Sell
�� Products that deliver the best product/value win
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search.twitter.com
google.com/insights
siteexplorer.search.yahoo.com
technorati.com
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tweetdeck.com
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"Social Media isn’t just for the Next Generation – it’s for every generation. Whether you’re an entrepreneur, a media professional, a college student or a mom, social media will shape your future. Don’t be overwhelmed by it; read Qualman’s book instead.”
- The Miami Herald
“In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.”
– Steve Kaufer, CEO, TripAdvisor
