SocialnomicsSocialnomicsby Erik Qualmanby Erik Qualman

Maranda Butler Maranda Butler

About the author..About the author.. Holds a BA from Michigan State University and MBA from University of Holds a BA from Michigan State University and MBA from University of

Texas at Austin. Texas at Austin. Helped grow the online campaign of major fortune 500 companies. Helped grow the online campaign of major fortune 500 companies. Author of the political thriller CrisisAuthor of the political thriller Crisis As of 2009 is the global president of online marketing for EF Education is As of 2009 is the global president of online marketing for EF Education is

the worlds largest private educator. the worlds largest private educator. paid columnist for Search Engine Watch and contributing writer to SES paid columnist for Search Engine Watch and contributing writer to SES

magazine . magazine . Founder of the charitable organization paperback Robin Hood. Founder of the charitable organization paperback Robin Hood. Has a social media blog Has a social media blog http://socialnomics.net/http://socialnomics.net/

I learned…. I learned….

Googles only competition is the increasing number of Googles only competition is the increasing number of search queries in social media sites. search queries in social media sites.

Social schizophrenic - Social media sites are forcing Social schizophrenic - Social media sites are forcing employees to merge their online persona with public employees to merge their online persona with public company initiativecompany initiative

What I Iearned… What I Iearned…

Traditional Journalists and newspapers Traditional Journalists and newspapers VS VS BloggersBloggers Sites such as Wikepedioa and Zillow.com have faster and easier flow of Sites such as Wikepedioa and Zillow.com have faster and easier flow of

information. information.

Traits of Bad companies …Traits of Bad companies … Negative posts as a nuisance Negative posts as a nuisance Out of touch with consumersOut of touch with consumers Posting bogus good comments- flogs (fakeblogs)Posting bogus good comments- flogs (fakeblogs) Applying antitrade mark infringement laws to remove postApplying antitrade mark infringement laws to remove post

Traits of a good company…Traits of a good company… Spend time trying to resolve issues and customer complaintsSpend time trying to resolve issues and customer complaints View negative comments as a way to improve serviceView negative comments as a way to improve service

What surprised me ?What surprised me ?

The adoption of online voting in the future could save an The adoption of online voting in the future could save an estimated 6.7 billion in lost productivity (us presidential election) estimated 6.7 billion in lost productivity (us presidential election) p. 87p. 87

Fortune 500 companies should learn form President Obamas Fortune 500 companies should learn form President Obamas faith in social media and allowance of he public to take faith in social media and allowance of he public to take ownership of his brand and grow it to unexpected levels of ownership of his brand and grow it to unexpected levels of success. success.

Social media is helping to drive the transformation of mobile Social media is helping to drive the transformation of mobile devices being the dominant internet access point instead of devices being the dominant internet access point instead of computers. computers.

What do I want to learn more What do I want to learn more about …about …

I would like to learn more about search engine I would like to learn more about search engine optimization optimization the process of improving the volume or quality of the process of improving the volume or quality of

traffic to a web site from search engines via traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine search results as opposed to search engine marketing (SEM) which deals with paid inclusion. marketing (SEM) which deals with paid inclusion.

Search engine optimization is the new wave for Search engine optimization is the new wave for online advertising methods. online advertising methods.

Allows users and companies to benefit from Allows users and companies to benefit from Example programs are Google Ad words and Pay-Example programs are Google Ad words and Pay-

per-click advertising. per-click advertising.

Would I recommend anyone Would I recommend anyone to read this bookto read this book Two thumbs up..Two thumbs up..

How is social media important?? How is social media important??

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