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Personeel zoeken met een Star Trek computer
Rikke Wivel,Senior Marketing Director Monster WorldwideApril 8, 2023
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Evolution of Search Engines
1994 ------------------------------1998 --------------------2011------------------------
Active searching FindingAdvising
> Content Content + searchContent + search + behavior
> Few portals with directories Search engines Search engines advanced
> Hyperlinks between sites Indexing web pages Use of search/online behavior
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Semantic search
Semantic search seeks to improve search accuracy byunderstanding searcher intent and the contextual meaningof terms to generate more relevant results
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Context of search Location
Synonyms Concept matching
Natural language queries Intent
Apple
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What does this mean for recruitment?
Finding a job
Job seekers search for jobs like they search in Google
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The challenge for recruiters:
“We krijgen heel veel reacties op vacatures”
“Zoekopdrachten leveren vaak honderden CV’s op”
“CV’s sorteren en doorlezen kost veel
tijd”
“Soms mis je wel eens een goede
kandidaat ”
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Complex Booleaan
Logic
Recent or past experience
All keywords are of equal
value
Results are not
The meaning of words is not understood
Finding the best talent is easier said than done:
It is often hard to find the most
suitable candidates
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Build a knowledge
base
Localise
Acquired Trovix
User testing
The first steps:
Finding
better talent
Implement feedback
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Finding talent wherever it lives
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Thank you
[email protected]@thewivel