Embed Size (px)
DESCRIPTION
Co-presented at What's Next DC? with Chief Digital Officer at AARP, this presentation speaks to the work Siteworx did for AARP to drive engagement and enhance their overall digital experience.
Citation preview
Click to edit Master text styles
Engaging 37 Million Members Across Every Digital Channel
Click to edit Master text styles
AARP Digital Footprint
AARP Financial AARP Health Create the Good AARP Games
AARP Foundation AARP Dating AARP DiscountsAARP.org
Branded Web Experience
Click to edit Master text stylesMulti-Channel Digital Strategy
Click to edit Master text styles
AARP Current Channel ReachOnline Channels
Member Email List
AARP.orgeNewletter
.org Mobile
.org Mobile
.AARP YouTube
AARP Radio
PintrestTumblr
AARP FaceBook Site
.com Mobile
Click to edit Master text styles
AARP Customer Journey & Engagement
Customer Engagement
Search for Vacation
Join AARPAARP.org
Use Travel Discount
Read Magazine Article
Join Online Community
Volunteer
Become a Community Leader
Click to edit Master text styles
AARP Current Digital Channels
.org
Mobile
Social
Web
Search
Adobe CQ5
Spredfast
Custom Mobile
Custom Tablet
Test and Target
SiteCatalyst
ExactTarget
Pluck
Member Database
Click to edit Master text stylesAARP Future Direction
Click to edit Master text styles
The practice of creating digital experiences that adapt to seamlessly deliver content suited to the device context of the user’s operating system, screen size, or orientation.
Responsive Design
Click to edit Master text styles
Thank You
Tim McLaughlinCEO & Founder, Siteworx, LLC
Sami HassanyehChief Digital Officer, AARP
www.facebook.com/
Siteworx@Siteworx
www.siteworx.com
