Upload
sophie-mccoy
View
223
Download
2
Tags:
Embed Size (px)
Citation preview
The Edible Baking Decoration Category
The $176 Million Opportunity!
Food ChannelAll Other Channel
Source: IRI MULO C, YTD Ending 8/9/15
Consumers have Voted….. Celebration by SweetWorks® Is the #4 BRAND in the Edible Cake Decorations Category!
Source: US IRI MULO, 52 Weeks Ending 8/9/15
4th Largest
Brand in US!
Fourth largest brand in “Baking - Edible Decorations Category”Source: US IRI MULO, 52 Weeks Ending 8/9/15
Celebration is the 4th largest brandin Dollar Sales in the Baking Aisle.
Celebration has a percentage growth that is more than 4.5 times higher than
the #1 Brand.
Celebration is growing at a much faster rate than the Top 3 brands
Source: US IRI MULO, 52 Weeks Ending 8/9/15
Fourth largest brand in “Baking - Edible Decorations Category”Source: US IRI MULO, 52 Weeks Ending 8/9/15
Celebration is the 4th largest brandin Dollar Sales in the Baking Aisle.
Celebration has a percentage growth that is more than 4.5 times higher than
the #1 Brand.
Celebration by SweetWorks® Sales Continue to Outpace the Category Without Any Decline For Seasonality
Source: US IRI MULO, 52 Weeks Ending 8/9/15
The Product Line
Sixlets® & Pearls™12 ct. per display
Cost $.65 SRP $1.09
With Space at a Premium, Celebration by SweetWorks® Provides Retailers with Solutions!
21 ¼” length
7” height
13-14” height(depends on height)
10 ¾” length
Peg Set
In Line
Celebration by SweetWorks® Color Rankings Trending with Consumers
SweetWorks® Will Continue to Drive Consumer Interest With Seasonal Colors and Mixes
Halloween Mix
Christmas Mix
Autumn Mix
Shimmer™ Spring Mix
Snowflake MixRed, White, Blue Mix
Shaker Jars are Convenient Packages for Baking and Decorating with Sixlets® and Pearls™
• Numerous Beautiful Colors & Mixes plus Seasonal Colors
• Perfect Size for Larger Decorating Projects with Closable Top
• Available in 4.5oz. and 5oz. jars
• 4/6ct trays per case
• $2.25 Cost
Celebration by SweetWorks® Newest Innovation in Candy!
NEW! Candy Crumble™
• Great-tasting crushed hard candy that’s perfect for decorating baked goods• The vanilla flavor compliments any flavor frosting• Available in green and white spearmint and red and white peppermint
flavors for the Christmas season• Available in 1.3 oz Small Peg Bags and 3.7 oz Shaker Jars
So Many Great Ideas to Create With Celebration by SweetWorks® Candy Crumble™!
Marketing Support/Programs
Celebration by SweetWorks® 2016 Marketing Calendar
14
Social Media Support Highlights Weddings, Graduation and Birthday Parties, Showers and Holiday Celebrations and Baked Goods
Social Media Support Highlights Weddings, Graduation and Birthday Parties, Showers and Holiday Celebrations and Baked Goods
Let’s bring some Celebration to the Baking Aisle!