Emotional Outreach

How to direct your Content Marketing to Effective Branding and

SEO

Question

Do you Consider yourself an Emotional Person?

Have you Ever Bought something

Because you Felt you wanted it?

Fact: People don't buy “Better" products

M I L K

M I L K+

Oh my gosh, it’s a New and improved Milk!!!!

M I L K+

People don't buy Rationally

People buy Emotionally

Logical?

Then, they try to Rationalize their Purchases

“Not Guilty!”

(Well, so long as it’s your money…)

Fact: Your Article is your Product

Whenever Someone Reads your Article

It means

That person has Bought into your Article’s Title

Which Means

You have touched Base with that person’s Emotions

Fact: The 2 Second Rule

People move Fast in the Internet

You have around 2 Seconds to Catch their Attention

With your Title

How does all this Relate to SEO?

Easy

If No One reads your Stuff

You don’t have User Activity

Getting People

To actually Read your Stuff

Is Important

It affects Author Rank

And Dwell Time Metrics

Such As

Bounce Rate

Time on Site

Page Views

Social Engagement

User Activity = SEO++

Plus you get to Attract

Word of Mouth Links

So that’s how it is!

How does this create Effective Branding?

Once you got them Nodding on your Article’s Title

Get them Nodding on your Content

Get them to say “Yes, yes, and yes!” on the things you say

Sooner or Later they’d want to know

Who’s the person behind this Site?

Who does he Work for?

What’s his Company’s Brand?

Case Study

God and You – h3sean.com

Case Study

Branding Sticks

Branding increases Loyalty

Branding increases Repeat Visitors

Branding increases Word of Mouth

Branding increases You

Actionable Recap

Create Great Titles that Grab Attention

And Trigger Emotion

Follow up with “Yes” Content

Simple?

Thank you Very Much!