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A study into digital communications of Australian not-for-profits. Completed by Essential Media Communications, October 2013. Presented at FWD2013.
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Digital Insights 2013
Who did we survey?
99 organisations registered interest
31 completed survey
International affairs, environment, unions, indigenous, human rights, education, arts and healthcare.
61% offline signup/campaign actions 39% social media 21% sign up on website 11% purchased a list 4% advertising
Obtaining or growing primary email list?
Email performance
Email devices
Online donations
Online donations
Managing social media
“Managing internal resources and communications so that social media is adequately resourced.” “We operate in a contested space with conservative forces out to get us. Consistent risk of attack from well-resourced opponents.” “Organising the timely proliferation of tailored content applicable to the varying channels.”
What’s next?
Qualitative research before Christmas.
In-depth reporting early next year.
2014 we’ll go again: get involved!
Thank you
Claire O’Rourke0410 729 [email protected]
Tim Norton0402 077 [email protected]
www.essentialmedia.com.au
