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To raise the awareness of Swarovski Elements, Swarovski’s upscale crystal range, amongst a BtoC target audience, the brand joined forces with ELLE in exclusive association with the famous ELLE France fashion event: ELLE aime la mode*. This unprecedented, custom-made partnership was promoted by a powerful and integrated 360° media plan including print, web, mobile and tablet advertisements, and strong editorial support. *ELLE Loves Fashion:ELLE has always adored fashion. ELLE’s goal is to support and create more enthusiasm for the new wave of designers who are adding impetus to fashion with fresh perspectives and irresistible energy.
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&FRANCE
OBJECTIVE
RESPONSE
&
# To raise the awareness of Swarovski Elements, Swarovski’s upscale crystal range, amongst a BtoC target.
An unprecedented, custom-made partnership with the ELLE France fashion event: ELLE AIME LA MODE (ELLE loves fashion).
# This partnership was promoted by a powerful and integrated 360° media plan including print, web, mobile and tablet.
# In addition, a product campaign was offered to Swarovski Elements.
A 360° CAMPAIGN
PRINT WEB
ON THE GROUND
MOBILE & TABLET APPS
# Editorial package# Classic ad pages# Advertorials
# Co-branded mini site# Premium and special co-branded formats
# Dedicated space on ELLE mobile app# Mobile ads# Special ELLE aime la mode tablet app
# Logo visibility# Stand hosted by Swarovski Elements
# PROMOTION OF THE EVENT & AND THE PARTNERSHIP
EDITORIAL PACKAGE ELLE produced a custom-made editorial package promoting ELLE aime la mode to enhance the partnership with Swarovski Elements
Photo shoots of the candidates wearing Swarovski Elements
Photo shoots of the candidates customizing their outfits with Swarovski Elements
Partnership mediatisation
# PROMOTION OF THE EVENT & AND THE PARTNERSHIP
CO-BRANDED MINI SITE “ELLE AIME LA MODE”
SPECIAL & PREMIUM ONLINE CO-BRANDED FORMATS
Sponsored exclusively by Swarovski Elements Casting section, photo shoots and interviews with the judging panel…
Fashion homepage takeover with Swarovski Elements logo... Linked to the mini site
WEB
# PROMOTION OF THE EVENT & AND THE PARTNERSHIP
DEDICATED SPACE ON THE ELLE MOBILE APP
Editorial banners “ELLE aime la mode” linked to the dedicated space with the Swarovski logo.
MOBILE
Dedicated space “ELLE aime la mode”.
EDITORIAL BANNERS
# PROMOTION OF THE EVENT & AND THE PARTNERSHIPTABLET
SPECIAL ELLE AIME LA MODE TABLET APP
Swarovski Elements section with a brand video
Exclusively sponsored by Swarovski Elements
Landing page
# PROMOTION OF THE EVENT & AND THE PARTNERSHIPON THE
GROUNDVISIBILITY OF THE LOGO ON THE GROUND
> Presence of the Swarovski Elements logo on posters ELLE aime la mode> Presence of a stand hosted by Swarovski Elements> Presence of the Swarovski Elements logo on the donation
ADVERTORIALS
# BRAND CAMPAIGN
CLASSIC PAGES
ONLINE CAMPAIGN
# BRAND CAMPAIGN
Wide angles linked to the brand website
MOBILE CAMPAIGN
Interstitial Clickable banner Linked to a videoSwarovski Elements
FOR MORE INFORMATION
PLEASE CONTACT:
The Integrated Solutions Department+33 1 41 34 87 39
