greenqloud

Eiríkur S. HrafnssonCEO & Co-founder

European Entrepreneurship & Innovation (ME421)Stanford Engineering SchoolFebruary 27 2012

greenqloudAbout me...• 34 years old - married and 3 kids

• 2nd software company4th overall (2 incorporated)

• Developer since I was 15

• Singer - classical and jazz

• Engineering drop-out...

• Hardware hacker wannabe

• Twitter: @EirikurHWhy am I always cast as a bad guy?

greenqloudThe Cloud Computing “Stack”

IaaS = Infrastructure as a Service GreenQloud, Amazon AWS, Rackspace

PaaS = Platform as a ServiceCloud Foundry , Google AppEngine, Azure,

SaaS = Software as a ServiceDropBox, SalesForce, ZenDesk, Google Apps

Value Adding IaaS ServicesScalr, Rightscale, Enstratus...

Public Cloud C

omputing

greenqloud

Public Cloud

What’s an IaaS cloud?• A metered self-service buffet of:

• Computing power e.g. VM’s

• Storage

• Bandwidth

• Additional services based on shared resources in data centers

• Pay for what you use

• Scalable and controllable via API’s

• Data centers ≠ Cloud

• Virtualization ≠ Cloud

Sharing of IT resources and best practices

Cloud Types

Public

Private

Hybrid

greenqloud2008 Iceland’s economy first to crash

greenqloudOMX Iceland

greenqloud2009 We protested

greenqloud

We got a new government and then this happened

...that no one remembers...right? So 2010...

greenqloud

GreenQloud’s DCs

Fun fact...

All active volcanoes emit only 0,6%of human madeCO2 emissions

greenqloudClimate Change

Worst ever carbon emissions leave climate on the brink (Guardian May 2011)

greenqloudWhat’s IT got to do with it?

• IT is responsible for at least 2% of global CO2 emissions (Gartner 2007)

• Clouds drive future need for data centers

• Public Clouds are growing 5X faster than any other sector of IT (IDC)

• World storage 2010 ~1 Zettabyte 35x more in 2020 (IDC)

• The rapid growth could double IT emissions by 2020 (McKinsey)

CO2

CO2

CO2

CO2

CO2

greenqloud“Fun fact”

• Every video watched on YouTube causes aprox. 0.2g CO2 to be released

• More than 2 billion videos are played each day on YouTube, average 10 seconds long

• That’s at least 4.000 tons of CO2 a day (just for Rebecca Black videos;)

greenqloud

But public compute clouds are green, right?

greenqloud

• Wrong...

• Only reduce energy use for existing infrastructure migrations and shift the problem to the cloud

• Virtually all data processing and storage heading for clouds

• Explosive growth - Users increase the energy need despite better efficiency : Jevon’s Paradox.

Compute clouds are green, right?

greenqloud

• The average use of renewable energy in clouds and data centers is less then 15%

• Eureka! We need to run public compute clouds on renewable energy...but where to get it?

Compute clouds are green, right?

greenqloudWho needs coalwhen you have fire?

greenqloud

greenqloudWho needs coal

If we only had a place that’s a network hub to save money...

greenqloudGreenQloud’s timeline• Prototype in late 2008 and public demo mid 2009

• Angel investment and incorporation in Feb 2010

• 3rd place in MIT’s global pitch competition in 2010

• Top 10 hottest startups in cloud computing ’10 - GigaOm

• Seed round with Icelandic VC’s in July 2011

• Paid Beta opens July 2011

• Awarded “Cool Vendor” in GreenIT - Gartner 2011

• Second data center location announced in Feb 2012

greenqloud

7913 tKG

Greenqloud is truly green®

• Carbon Neutral - 100% powered by renewable GeoThermal and Hydro power energy

• Amazon cloud APIs compatible

• Priced to compete - No Green Price Premium

• Built like a super computer for High Performance Computing (HPC) but with the automation of a cloud

• Super easy to use!

• Automatic energy statistics and carbon footprint calculated for each client for carbon accounting

• Big IT cost savings by performance, location and technology and potentially best data protection

CO2 Emission avoided

No Tax to Pay

Cloud Stack

IaaS Greenqloud

PaaS 2012

SaaS

greenqloud

greenqloud

greenqloud

Carbon savings

greenqloudGreenQloud’s beta customers• Customers from 27 countries - most from the US

• Startups!

• SaaS video streaming platforms

• HPC and Big data startups

• University networks

• SMB’s

• Gaming communities

• EU government research agencies

greenqloud

Back to Iceland’s story...

Remember we got a new government?

greenqloudthen we rebuilt 2.0 style

greenqloudFirst out of the recession!• Being a progressive nation with clean resources helped

• We let the banks default

• 100% renewable energy grid

• Sustainable fishing

• Healthy exports

• 99% literacy and 7 universities

• 93%+ have high speed internet to the home

• Fun fact 1 : First female president

• Fun fact 2 : First lesbian prime minister

...and we just found oil fields. Let’s leave’m there for change?

greenqloudCreative industries are the future of Iceland

• 20%+ of Iceland’s exports today and growing

• Post crash there was finally a real startup community:

• Innovit (@andriheidar is doing his MBA at Stanford)

• Klak (entrepreneur studies at Reykjavik University)

• The Innovation house - RU and the University of ArtsRU’s dean is Ari K. Jónsson Stanford Alumni

• The Federation of Industries startups division

greenqloud

Iceland is now a “startup”

We have the stuff...

greenqloud

Iceland is now a “startup”

We have the stuff...

But we need investors

...and more people. I’m working on that

greenqloudStartup Iceland, 28-30th of May

Building Sustainable Startup Ecosystems

http://signup.startupiceland.com/

International 3 day conference in awesome Reykjavik• Hackathon competition• Lectures• Workshops on Lean startups and business model design

Confirmed speakers include:• Brad Feld of Foundry Group, Tech Stars• Fred Wilson of avc.com, Union Square Ventures• Dr. Ted Zoller, Senior Fellow from the Kauffman Foundation• Rebeca Hwang, CEO of YouNoodle• And yours truly!

greenqloud

Perhaps cloud computing and the new data center industry will become Iceland’s biggest export?

greenqloud

Eiríkur S. HrafnssonCEO & Co-founder

The Truly Green Compute Cloud

http://greenqloud.comtwitter: @GreenQloud