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Presentation given to the visitors of the EduVenture program on 25 April in Burlingame, CA. Focus on Valley mindsets and the issues global entrepreneurs face.
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Living on the Fault Line: Business on the Edge between Cultures in Silicon Valley
presentation to Silicon Valley EduVenture25 April 2012
IdaRose Sylvester & Jan Grotenbreg, founders, Silicon Valley Link
Agenda• Some questions for you• A little information about us• Silicon Valley 101• History• Mindset
• Global expansion mindsets of startups• Q&A
Some questions to get us started• What is the capitol of Silicon Valley?• When did Silicon Valley get named?• What percentage of Silicon Valley households
primarily speak a language other than English?• How much venture capital did Silicon Valley
VCs invest in 2011?• What are some words you use to describe
Silicon Valley?
Participant introductions
About us
About Silicon Valley Link• Hands on marketing, business development
and sales services• Market entry and expansion• Small businesses• Overseas into US• Less risk, better reward
Our reach
About usIdaRose Sylvester. 15+ years experience in marketing, strategy and business development. Technology focused. Globally focused. Telecom, SaaS, BPO, hardware, web 2.0. Lecturer on best practices, Silicon Valley, marketing. Executive background. Bachelor’s degree from UC Berkeley and MBA from FW Olin School. California native.
Jan Grotenbreg. 25+ years experience in marketing, sales and business development. Technology focused. Globally focused. Telecom, clean tech, semiconductors, hardware. Executive background with experience on 3 continents with Philips. MSEE from Technical University of Eindhoven. Lived in California 15+ years.
We’ve seen it all
http://www.netvalley.com/silicon_valley_history.html
This little place called Silicon Valley:
History
Silicon Valley 1849 to 2012
Startups from 1849 to 2012: the Gold Rush mindset continues…
1849 2012
The impact on forming Silicon Valley
• Gold Rush mentality, innovation, self reliance, speed, risk
• Attracted adventurers and pioneers• The real winners were…….
Evolution of Silicon Valley
1950 1960 1970 1980 1990 2000 2010
Components
ICs
PCs
Web 1.0
Hewlett Packard
Intel
Apple
Netscape
1940
CiscoNetworking
workstationsSUN
FacebookSocial Web
GoogleWeb 2.0
Salesforce
Cloud
This little place called Silicon Valley:
Mindset
Exercise: What do you think are the components of the Silicon Valley
mindset?
Silicon Valley mindset• Be agile• Embrace risk• Accept failure• Fail fast• Be lean• Evolve your ideas• Support others• Self starting• Self reliant• Have a healthy ego
Global expansion mindsets
• No• Not now• Yes, but…• YES!!
The Four Expansion Mindsets
• You might be right– Some markets are so easily globalized you can
stay in one place– Maybe your home market is large enough
• You might be wrong– Do you really know your customer from
thousands of miles away?– Are your assumptions about your home market
true?– What are your true aspirations?
NO!I don’t need to
Case study: Maybe it works for them
Case study: it didn’t work for them
Too many companies to list
• I’ll wait until I prove myself locally– Do you know the market is big enough to give you
enough money?– How do you know your home market will teach
you what to create for the rest of the world?• I’ll grow when I get traction in the US– How will that happen without effort?
Not now!
Case study:the perils of waiting
– I will now, but I won’t invest• In learning about business practices & culture• I’ll put in more effort when the market is ready• I’ll just show up!
– I will now, but I won’t do anything differently• Are you sure your product will sell the same way it is in
other markets?• Are your customers the same?• Is your messaging appropriate?
Yes, but…
Case studies:doing it slowly!
Various other clients/contacts of ours
Case study:doing it wrong!
Various clients of ours
Your US journey starts here…..
!
Not here…
Yes!Exercise: The mindset of
abundance: what do you think it is about?
• Embrace the risk of expanding• Make smart examinations of product,
customers and messaging• Make changes as needed, different market,
different approaches• Apply the right resources without hesitation
Yes!The mindset of abundance
Case study: growing globally from day one
Q&A
